We help expert-based SMEs


to future proof and grow their businesses.


Assets based business model

We help you design business assets and a scalable business model so you can grow a profitable expert-based business.

Systems & automation for growth

We help you engineer the systems, processes and business automation your growing company needs.

Expert positioning & visibility

We help you implement smart visibility strategies and tactics to position your brand as the leading expert in your niche.


Build an asset-based business that is sellable, profitable and scalable. The business model you started with might not be right for your ambitions and intentions. If your business model and infrastructure don't support growing and scaling, there's no point in getting more clients. Let's re-design your profitable, scalable business model together.

We help you to engineer growth.

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.
It’s good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it’s not about having the support of someone who knows your brand, it’s about finding a professional for strategies and models, ideas and inspiration to lead me forward in my business.
Finding the right person for this is important, as you as an entrepreneur invest your time and money.
For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. “Sky is the limit and Tiina helps you get there”
Mariana Ramselius
Interior Architect at Silander Holst S.L


Your growing company needs the right type of systems, automation, tools, and infrastructure to enable growth. We can reduce a lot of overwhelm, implement simple systems to cut work time, and help you prioritize right when you focus on growth.

We help you to engineer growth.

Being in business for years I have learned the priceless value of having a mentor who had knowledge proven by own results and passion to share it with those who are willing to learn. For over a decade I have been building multiple businesses representing other companies, but never broke through to the level I longed for. Tiina Wilén played the main role in both helping me identify my main calling and values I can give to others and helped me building my own brand from the scratch. The combination of her always up to date knowledge, method, patience, passion and just wonderful personality gave me faith and courage to learn and do things I never thought I could do. By the results I’ve got right from the start launching my company I can boldly declare that Tiina is a top professional in her business niche. I am forever thankful.
Ania Berggren
CSD Women’s Leadership Academy International


The growth strategies that you've been taught to implement in your business might not be right for you, and not right just now. For you to understand what to focus on, what strategies and tactics work for your unique company, you need tailored advice and strategic guidance.

We help you to engineer growth.


At AVENUE, we believe every business needs 3 components to maximize growth: a profitable, scalable business model and concept, a systematic marketing & sales process, and the right kind of visibility and authority.
We also believe that you should be focusing on the right things at the right time, and choose the right strategies and tactics that fit the unique needs of your company.
We are experts in guiding you to the right strategies, right tactics, right rituals and help you build the right kind of belief system - depending on where you are right now, and where you want to get.



  • Creating a profitable business concept, scalable model and assets that increase the value of your company
  • Engineering systems and automation for client acquisition, infrastructure and business management
  • Getting visibility in the marketplace, designing the right positioning and authority


You are running multiple operations and making tough decisions daily, and we know you're feeling exhausted, and frankly: lonely. Your growing business needs a new set of strategies, and new tactics to drive the results you desire. You, the leader, need support, focused rituals and beliefs to take your company to the next level.

We help you to engineer growth.

Tiina’s advice was incredibly valuable and inspiring for me in the start-up phase of my business. Her constructive inputs, positive mentality, and tons of ‘homework’ pushed me to take action, and get things done in a very efficient way. Her weekly input was very inspirational and perfectly tailored to what I needed to learn to get where I am today. Her doer’s mentality is fantastically courageous! Wish there were more Tiinas in the world

Gyri S. Susrud
Founder of The Story of Design

I have had the opportunity to work with Tiina and I value her never-ending capability and performance. She is extremely result-focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate about her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther
Head of ICT Service Operations at Tieto Corporate

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell
Nordics VirtusaPolaris

Tiina, you can even make systems and processes sound sexy and fun.

Coralie Sawruk
Leadership Coach

Hi, I'm Tiina. I'm the founder of Avenue; a business growth consulting & coaching company for ambitious business leaders. I'm a Business Development Consultant, Growth Engineer, Systems Specialist, Designer, and an IT geek. I'm also a Finn living in Sweden, Mother, Wife, Incurable Visionary, Very Opinionated Person, and a Spainholic. (They also say I'm really fun to be with)
Our mission is to help growth-focused, owner-led companies create concepts that sell; highly attractive and scalable products and services that your clients and customers can't refuse, and engineer effective marketing and sales systems to position your brand as an industry leader, sell with integrity and scale with confidence.

Connect with me!

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström
Artist & Entrepreneur

Avenue for Growth is a great program and cooperation with Tiina as a coach is educative. Tiina showed me many strategies and possibilities on my way to my own business.

Agata Ceglecka
CEO at AC Recruitment

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We specialize in helping small & medium-sized businesses with big ambitions to engineer growth. We run business accelerator programs, workshops, and retreats for entrepreneurs who are seriously ready to increase their revenue, profits, and happiness.