Get Clarity | Make Smart Decisions | Grow a Profitable & Fun Company

Our Certified Growth Experts help ambitious business owners increase profits, efficiency, and joy.

What is the Avenue Growth System™?

We offer you a holistic, 360 view of the strategies, tactics, beliefs, and rituals you need to implement and improve to grow your revenue, profits, efficiency, freedom, and joy. The system covers the Key Growth Activators every business needs and helps you implement them in your business step-by-step, always focusing on the most important activities on your journey. Avenue gives you the pathway to results.


  • BUSINESS CONCEPT Designing a profitable business concept, scalable model, and assets that increase the value of your company
  • BUSINESS SYSTEMS Engineering systems and automation for client acquisition, building the scalable infrastructure and developing a world-class team 
  • VISIBILITY & POSITIONING Getting visibility in the marketplace, designing the right positioning and authority,  and establishing strategic partnerships



We help you transform your ideas into a solid business concept: products, brand, model, and processes that work. We help you create assets that increase the value of your company and implement tools for the digitalization of your business. You will get a business that’s profitable, scalable, and fun to run.


Finally put together systems help you get clarity, consistency, and results. We are here to simplify your technology strategy, and create the solid infrastructure your growing company needs. You will get a system to attract the right buyers and enroll them in your offers with confidence, and delivers your products and services with ease.


Get a simple, yet powerful strategy for growing your visibility and client base. Become seen as number one in your industry. We will help you cut through the noise by publishing relevant authority-building content that attracts your dream buyers to take action with you. Grow your business with confidence.


We build business ecosystems rather than islands of separated activities. Everything you do in your business is interconnected, and we help you create a holistic, 360° strategy and action plan to successfully grow.

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don't do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week's, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu
Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant

Being in business for years I have learned the priceless value of having a mentor who had knowledge proven by own results and passion to share it with those who are willing to learn. For over a decade I have been building multiple businesses representing other companies, but never broke through to the level I longed for. Tiina Wilén played the main role in both helping me identify my main calling and values I can give to others and helped me building my own brand from the scratch.

The combination of her always up to date knowledge, method, patience, passion and just wonderful personality gave me faith and courage to learn and do things I never thought I could do. By the results I’ve got right from the start launching my company I can boldly declare that Tiina is a top professional in her business niche. I am forever thankful.
Ania Berggren
CSD Women's Leadership Academy International

I have had the opportunity to work with Tiina and I value her never-ending capability and performance. She is extremely result-focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate about her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther
Head of ICT Service Operations at Tieto Corporate

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell
Nordics VirtusaPolaris

Tiina’s advice was incredibly valuable and inspiring for me in the start-up phase of my business. Her constructive inputs, positive mentality, and tons of ‘homework’ pushed me to take action, and get things done in a very efficient way. Her weekly input was very inspirational and perfectly tailored to what I needed to learn to get where I am today. Her doer’s mentality is fantastically courageous! Wish there were more Tiinas in the world

Gyri S. Susrud
Founder of The Story of Design


We are on a mission to set the new standard for small business growth advisory. We understand the needs of modern business owners, integrate technology to help you scale, and implement foundational business growth principles in a new, exciting way.

If you have a business challenge, we have a system to solve it.

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.
It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.
Finding the right person for this is important, as you as an entrepreneur invest your time and money.
For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"
Mariana Ramselius
Interior Architect at Silander Holst S.L
I can highly recommend Tiina and Avenue. The program and the energy gave me the power to improve and walk further out of my comfort zone, made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström
Artist & Entrepreneur

Avenue for Growth is a great program and cooperation with Tiina as a coach is educative. Tiina showed me many strategies and possibilities on my way to my own business.

Agata Ceglecka
CEO at AC Recruitment

I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.
Barbro Axelsson
CEO at Durewall Institutet

Avenue Growth System™ helps Small & Mid-Sized Businesses grow.

At Avenue, we certify corporate leaders and successful entrepreneurs in the Avenue Growth System™ and help them become the best, most wanted business consultants and coaches helping thousands of SMEs grow profits, efficiency, and joy using our proven, systematic approach to business growth.