Grow your expert business
without sacrificing wellbeing

The REAL reason why your business is not growing as you deserve is not a lack of hard work, expertise, or skills. You are most likely missing a simple mechanism that grows your business.

Learn the mechanism that increases your profits, impact, and joy.

Increase your profits

Impact more people

Improve your wellbeing

Implement the Key Growth Assets™

Smart, visionary business owners focus on building assets that can be used over and over again to grow their businesses. These assets will work even if you don't. These strategic assets will increase your revenue, profits, impact and joy, allowing you to grow your business while you enjoy time with your loved ones.

Don't build a JOB for you, design business ASSETS that keep giving you more of what you want

Here's how we can help you

For anyone

Activate Your Growth Journey

Are you stuck, or just getting started and don’t know what to do to get your business off the ground? In our intensive mini-program, our team helps you get clarity on your vision and goals, create a strategy for your business, and activate your journey.
For the serious ones

Build Your Growth Engine

Conceptualize your idea, build products and services that your dream clients want to buy, design a brand that attracts the right buyers to you. Engineer the client acquisition system your company needs. Finally have a business that grows like an engine (even when you take a nap)
For scalers

Level Up Your Business and Scale

Figure out the best, scalable business model for you, and engineer the growth infrastructure your business needs. Build a profitable team of A-players and create strategic partnerships. Become the one everyone wants to work with.
For fun & smart professionals

Become One of Our Growth Advisors

Get certified in the Avenue Methodology and become the most in-demand Business Growth Expert working with your dream customers on your own terms. Join our team, run our programs and work with our amazing customers!

GROWTH ENGINEERING ❤️️ SMALL BUSINESS WELLBEING

Growth engineering is the intersection between product development, customer acquisition, branding, correct usage of data, process management and leadership. We help you focus on the right activities at the right time on your journey to make growing and scaling your business a simple and joyful process. Get individual, tailored support to solve your complex growth challenges. Design your own Avenue for Growth.

WHAT WE BELIEVE

We believe entrepreneurship is the biggest force for good. We believe building a business should be simple and fun. We believe in the fundamentals while exploring new, exciting ways to level up your game. We believe in growth without sacrificing wellbeing.

Learn the RULES like a pro, so you can break them like an artist

PABLO PICASSO

WHAT WE DO

We help Visionary Leaders, Growth-Focused Entrepreneurs and Small Business CEOs develop or acquire strategic assets that increase company value, operational efficiency, profits, impact and joy.

Strategic business ASSETS create freedom and growth at the same time

TIINA WILEN, the Founder of Avenue

HOW WE DO IT

We coach, consult, mentor and teach you what you're supposed to now, why and how to grow your business. We create a solid strategy first, and then help you implement it to get to your goals.

Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat

SUN TZU

Joana offered a massive help on how to scale a small business and take it from startup phase to growth. It was a long-life takeaway!

Raquel Carvalho | Founder & CEO Natural Health Academy

I took this course in Feb... it helped me a lot in my business... During the course I could evaluate my ideas, set a realistic plan, take the right decisions and keep my self on track. Before this course I was completely confused for a long time, in big doubt and could not see things clear. I'm glad I did this step and I highly recommend.

Thank you Ali for your precious experience, I sincerely enjoyed the time i spent in each class because all info you were giving in simple way straight to the point, easy to understand and apply. Looking forward for more collaboration with you.

Nihal Sedky | CEO at Thalath

Avenue for Growth is a great program and cooperation with Tiina as a coach is educative. Tiina showed me many strategies and possibilities on my way to my own business.

Agata Ceglecka | CEO at AC Recruitment

Ali's understanding of human relationships and business are quite extraordinary, and I know from personal experience that she can see where and why you're stuck and how you can get out of it. Ali is generous and passionate, she sees big and small things that others can't see, she's a real creator.

Simona Mango | Classical singer, vocal coach and nutrition coach for classical singers

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström | Artist & Entrepreneur at karinholmstromart.se

It was an absolute pleasure to work with Joana. She has a thorough knowledge of international sales, branding, budgeting, retail and marketing and is always the utmost professional.

Elizabeth | CEO & Founder at Portfolio Luxe

Ali is very calm and kind in her manner and listens intently. She has great advice for the issues you are facing and was able to connect me to people who could help. I would definitely recommend working with her.

Sam Crane | Singer, songwriter, guitarist and performer

I have had the opportunity to work with Tiina and I value her never-ending capability and performance. She is extremely result-focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate about her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther | Head of ICT Service Operations at Tieto Corporate

It’s rare that you come across someone who is as generous with their time and energy to support you as Ali. I have had the pleasure of working alongside her for many years, learning from her each and every time.
Ali’s ability to juggle multiple projects is astonishing, all while building and nurturing her network, and yet still finds time to focus on individuals. As a team member or a leader, you will be blessed to have her by your side.

Fiona Catchpowle | Menopause Doula, author, founder of The Menopause School, passionate educator, building awareness & knowledge of the hormone highway.

Joana is a consummate professional who I thoroughly enjoy working with and would highly recommend. She is an experienced International Sales & Marketing Manager skilled in brand building and business development in a global arena.

Jane Wild | Owner TRS&CO Europe

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell | CEO at Nordics VirtusaPolaris

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don't do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week's, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu | Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.
It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.
Finding the right person for this is important, as you as an entrepreneur invest your time and money.
For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"

Mariana Ramselius | Interior Architect at Silander Holst S.L
www.silanderholst.com

I met Joana while taking part of a Linguistics/Digital Learning international work project for the Minho University. We worked together in Portugal and Madrid. Joana was a great team member, showing honesty, proactivity, ambition, high social and linguistic skills and an enthusiastic strategic bright personality. Later on we both worked again in Spain at the same time. It was always a pleasure to collaborate professionally with Joana and enjoy her lively sense of humor and positive spirit.

Sergio Hamilton | Co-Founder & MCO Vinosenses, San Francisco

Our sales were relying on word of mouth. Joana started working with us and immediately she put in place sales, branding and retail strategies. We’re still working with her for over 2 years now.

EFD | Founder & CEO Argan Meadow

I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson | CEO at Durewall Institutet

Tiina is one of the most brilliant business model & systematization minds I know. I would recommend to get her coaching, mentoring, support or picker her smart brain any way you could. Start to listen to one of her many golden tips on her pod, insta, FB or any other social channel.

Maria von Post | Netlight

I am very excited since I just had a business coaching meeting with one of my clients where we did the core exercises and she was so happy!

Floor Schmeitz | Avenue Certified Growth Coach | Founder of PlayBook for Magic

I have been in business for 5 years, however until last year it was more of a sideline to my fulltime job, so I had never really taken it that seriously. I left my fulltime job last year to peruse my dream which worked out harder than I thought!

I signed up to Ali’s course as I wanted to learn about starting up a new business, what I would need to do prior to starting, monthly, quarterly, yearly etc. I learned so much during the course.

The good thing is that it can be applied to any type of business. Ali certainly knows what she is talking about! I would not hesitate in referring someone to this course.

Lynsey

SMALL BUSINESS WELLBEING

We are committed to helping Visionary Leaders, Growth-Focused Entrepreneurs and Small Business CEOs increase company value, operational efficiency, profits, impact and joy.