We help ambitious, expert-based small & medium-sized companies to engineer




We are a Growth Engineering company for ambitious CEO's & leaders. What does a Growth Engineering company do? We help you to design and implement strategic Growth Activators, tailored to take your unique business to the next level.


The growth strategies that you've been taught to implement in your business might not be right for you, and not right just now. For you to understand what to focus on, what strategies and tactics work for your unique company, you need tailored advice and strategic guidance.

We help you to engineer growth.

Being in business for years I have learned the priceless value of having a mentor who had knowledge proven by own results and passion to share it with those who are willing to learn. For over a decade I have been building multiple businesses representing other companies, but never broke through to the level I longed for. Tiina Wilén played the main role in both helping me identify my main calling and values I can give to others and helped me building my own brand from the scratch. The combination of her always up to date knowledge, method, patience, passion and just wonderful personality gave me faith and courage to learn and do things I never thought I could do. By the results I’ve got right from the start launching my company I can boldly declare that Tiina is a top professional in her business niche. I am forever thankful.
Ania Berggren
CSD Women’s Leadership Academy International


You are running multiple operations and making tough decisions daily, and we know you're feeling exhausted, and frankly: lonely. Your growing business needs a new set of strategies, and new tactics to drive the results you desire. You, the leader, need support, focused rituals and beliefs to take your company to the next level.

We help you to engineer growth.




  • your product and business model is sellable, profitable, scalable and focused on your excellence


  • you have systems for client acquisition, delivery models, insfrastructure and business management


  • gain visibility in your marketplace, position your brand as the expert and authority in your niche


At AVENUE, we believe every business needs 3 components to be able to grow and become a real success story: an amazing business model & concept, systems for marketing, sales process & infrastructure, and the right kind of visibility and authority.
We also belive that you should be focusing on the right things at the right time, and choose the right strategies and tactics that fit the unique needs of your company.

Same size does not fit all.


Turn your expertise into a lucrative business. Implement a simple marketing & sales system to sell confidently, predictably, and with ease.


Design a business model that’s profitable, scalable and based on your expertise. Engineer a sales & marketing system that works. Position your business as the leading expert.


Optimize business processes, products, services, time and money. Manage a team, and lead with confidence. Position your brand and business as the leading authority.

Tiina’s advice was incredibly valuable and inspiring for me in the start-up phase of my business. Her constructive inputs, positive mentality, and tons of ‘homework’ pushed me to take action, and get things done in a very efficient way. Her weekly input was very inspirational and perfectly tailored to what I needed to learn to get where I am today. Her doer’s mentality is fantastically courageous! Wish there were more Tiinas in the world

Gyri S. Susrud
Designer & Founder of The Story of Design

I have had the opportunity to work with Tiina and I value her never-ending capability and performance. She is extremely result-focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate about her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther
Head of ICT Service Operations at Tieto Corporate

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell
Head of Sales, Nordics VirtusaPolaris

Tiina, you can even make systems and processes sound sexy and fun.

Coralie Sawruk
Leadership Coach

Hi, I'm Tiina. I'm the founder of Avenue; a business growth consulting & coaching company for ambitious business leaders. I'm a Business Development Consultant, Growth Engineer, Systems Specialist, Designer, and an IT geek. I'm also a Finn living in Sweden, Mother, Wife, Incurable Visionary, Very Opinionated Person, and a Spainholic. (They also say I'm really fun to be with)

With a solid corporate background in IT and finance, travel, hospitality, and design, I have worked as a CEO, IT consultant, project manager, business developer, and process manager with responsibility for multi-million EUR offshore operations and a team of 300+ software engineers in India and the Czech Republic, global manufacturing & shipping processes and international sales and partnerships.

Our mission is to help growth-focused, owner-led companies create concepts that sell; highly attractive and scalable products and services that your clients and customers can't refuse, and engineer effective marketing and sales systems to position your brand as an industry leader, sell with integrity and scale with confidence.

Connect with me!


My brands have been seen in

We specialize in helping small & medium-sized businesses with big ambitions to engineer growth. We run business accelerator programs, workshops, and retreats for entrepreneurs who are seriously ready to increase their revenue, profits, and happiness.