The client acquisition assets are the sales and marketing systems, processes and tools that contribute to the revenue and profit growth of your business. Acquisition assets are closely related to the audience assets and technology assets, but we wanted to separate these since there are a specific types of assets that every business needs to build to improve their sales and marketing performance.
Your Acquisition Assets
When creating your client acquisition assets, think about the following
- Start with the end in mind; design your sales assets first
- When you have a well-functioning sales asset, then engineer marketing and audience building assets that drive in people into your sales assets
- A well-engineered sales and marketing asset is automated, and personalized. It enables you to take a step back from hunting customers and focus on spreading your message knowing that the right people will come and buy your products and services