Get our first book: The ESSENTIALS

We are going to launch our first book: the Essentials, in 2021, and we have now started a fun summer project! You can read the details here and if you’d like to participate, you can do it easily here: JOIN THE BOOK PROJECT Tiina Wilen

How to create a concept that sells: the ESSENTIALS

How to Develop a Business Concept that sells

What is a business concept? How to design a business concept? How can I make sure my concept sells? These are common questions many business owners ask themselves, so let’s dive into them! In the previous article, we talked about your CORE and how to define it. In this article, we will continue discussing how…

Avenue Growth System™

Avenue Growth System™

The Avenue Growth System™ is a modular system that helps you implement the right strategies, right tactics, right rituals and build the right kind of belief system – depending on where you are right now, and where you want to get. BUSINESS CONCEPT – Creating a sellable, profitable business concept, scalable model and assets that…

How to Develop a Business Concept: IDENTIFY YOUR CORE

What is a business concept? How to design a business concept? How can I make sure my concept sells? These are common questions many business owners ask themselves, so let’s dive into them!   What is a business concept? A business concept is a holistic view of your idea, product/service, brand, business model, and messaging.…

pricing strategy for experts

The Growth Pillars

Business is simple, not easy. Knowing what you’re supposed to do next in your business is critical, and not having this insight is the single biggest growth blocker.  Mastering your craft is not enough Many new business owners think that as long as they are great at their specific craft, be it coaching, technology, design,…

Pricing strategies & mistakes for Experts

My friend and fellow business coach Deb Boulanger invited me to join her on a Clubhouse stage and share insights about great pricing strategies and some mistakes that many coaches and consultants make. We had a great talk and got many excellent questions from our audience. Today I’m sharing a few biggest mistakes I’ve seen…

Want to become the leader in your industry & get better clients? Do this

What most business owners do wrong when starting out

Starting a business is confusing. There’s no shortage of advice online, and most often, a new business owner is confused about all the strategies and tactics they could be doing. The common way to get started is to: create a product/service market it sell it   We find this approach troublesome for many reasons, here…

Marketing (alone) does not grow your revenue

Many business owners get confused about what is what, and often want to “do marketing” but “hate/fear/suck at sales.” What is the function of marketing?  In reality, these activities go hand in hand but are far too often confused with each other. While both functions ultimately have the same goal: getting clients and customers –…