Here’s Why Your Concept is not selling

By Floor Schmeitz Here’s Why Your Concept, the offer that you worked so hard to build, is not selling   As a corporate “exciter” and former strategy consultant, I thought I knew. The secret formula for what it takes to grow a business. Until I started my own company. Here is the good news: at Avenue,…

How to create a concept that sells: the ESSENTIALS

How to Develop a Business Concept that sells

By Tiina Wilen How to Develop a Business Concept that sells What is a business concept? How to design a business concept? How can I make sure my concept sells? These are common questions many business owners ask themselves, so let’s dive into them! In the previous article, we talked about your CORE and how…

What is the Avenue Growth System™ and how does it work?

ASSETS CREATE GROWTH, IMPACT & FREEDOM We believe a successful business is built on assets that increase the company’s value, operational efficiency, profits, impact, and joy. Assets allow you to focus on the key activities in your business while you grow it Assets allow you to take holidays and enjoy life with family and friends…

How to Develop a Business Concept: IDENTIFY YOUR CORE

What is a business concept? How to design a business concept? How can I make sure my concept sells? These are common questions many business owners ask themselves, so let’s dive into them!   What is a business concept? A business concept is a holistic view of your idea, product/service, brand, business model, and messaging.…

pricing strategy for experts

The Growth Pillars

Business is simple, not easy. Knowing what you’re supposed to do next in your business is critical, and not having this insight is the single biggest growth blocker.  Mastering your craft is not enough Many new business owners think that as long as they are great at their specific craft, be it coaching, technology, design,…

Pricing strategies & mistakes for Experts

My friend and fellow business coach Deb Boulanger invited me to join her on a Clubhouse stage and share insights about great pricing strategies and some mistakes that many coaches and consultants make. We had a great talk and got many excellent questions from our audience. Today I’m sharing a few biggest mistakes I’ve seen…

Want to become the leader in your industry & get better clients? Do this

What most business owners do wrong when starting out

Starting a business is confusing. There’s no shortage of advice online, and most often, a new business owner is confused about all the strategies and tactics they could be doing. The common way to get started is to: create a product/service market it sell it   We find this approach troublesome for many reasons, here…