Avenue Business Program

- Activate Your Growth -

tailored for you, a growth-focused, smart CEO of a modern company
with big ambitions.
We help you engineer your unique path to increased sales, better profits, and more fun.


Growing a business requires a lot, and if you’re feeling confused, it’s most likely due to the following:

  • too much stuff online makes you over-consume and under-commit. You can’t choose which of the strategies are for you, and what you can just ignore
  • nobody has actually presented you with a proven plan connecting the dots. A plan that has a clear structure, direction, and milestones.

Good news: we have a plan. It’s simple and effective. It does require you to work, but when you do the work, you will see the results. The best part is this: you’re always just a few days away from a call where you can ask any questions you have!

Overwhelm is killing your progress leaving you overworked and stressed. We don’t want that! The Avenue Growth Systemallows you to focus on the right things at the right time to grow your business, regardless of the stage you’re at, and where you want to get.

This is how it works:

We first identify where you’re at. This is done together in a private consultation with a Certified Avenue Growth Expert. We do a 360 business assessment to understand your current situation and to be able to create a growth plan that suits you.

We will create a plan for your coming 12 months, and break it down to specific strategies and tactics for 90 days at a time. We set Key Growth Metrics and implement a simple tool to follow up on your progress.

Simple? Yes.

Easy? No, but we will help you all the way.

Have you been trying to launch but you only hear… nothing? It’s pretty normal, and we have a solution to that. It’s called: Concept That Sells Framework; a systematic way of creating something that people want to buy, and then offering that thing to them for a price that feels good for them and you.

Before this is fixed, no marketing is going to work. That’s why we normally start with this!

Are you confused about marketing? The chance is that you’re only focusing on the top-level activities such as posting on socials, or alternatively: not doing anything at all?

There’s a secret to marketing that works, and here it is:

  • you must know who you want
  • you must know what they want
  • you must know how to communicate with them to make them believe that what you have is the solution to their problems
  • you must have a system that moves them from awareness to purchase

It’s pretty simple if you think about it, yet so many businesses don’t spend enough resources to build the system. They ‘think’ they have done their marketing thing if they publish images on socials and use the right hashtags…

Sorry, it’s not working. Let’s take this thing seriously and finally build a SYSTEM that works for you.

Is your sales game a bit off? There’s a risk that…

  • you’re trying to push sales message to people who are not interested at all
  • you haven’t warmed up the right person enough
  • you don’t have a system that moves the sales process with ease and confidence
  • you flinch when you need to talk about money
  • you don’t follow up enough

Does any of these reasons sound like it could be a reason for your sales not working too well?

The great news is this: We have a plan for you! A selling system is one of the most fundamental systems we help you build, and it’s a combination of strategies, messaging, and technologies. Frankly: you need all these. Let us help you build your sales system!

So you’re fully booked with client work and no free time at all? Congrats on your success, but let’s get your life back!

Typically, we help businesses scale up by implementing a business model that allows them to move from 1:1 work to 1:many, many:1, or many:many. Most often the business model contains all of these, hence we need to focus on creating a model and infrastructure that works for you.

  • Is it an online course? Maybe.
  • Is it physical goods? Maybe.
  • Is it a group program? Maybe.
  • Is it a team of doers who can take care of your clients? Maybe.
  • Is it a packaged service? Maybe

We do not teach one-size-fits-all models because your business is unique, and you deserve a unique strategy. Let’s create yours!

Does technology give you a bit of a headache? We get it.

Our mission is to empower millions of small business owners to use today’s technology to get better results, faster ROI, and better life.

We are technology nerds (and proud of it) and our superpower is to help you untangle the technology jungle. We will guide you right in the digital transformation of your business; regardless if it’s about parts of your business (sales & marketing) or fully transform your business into the digital age (deliveries, operations & management).

Most of our clients don’t feel comfortable in the tech world, but after they have worked with us, they do that indeed. For it’s important since we want you to feel comfortable in making strategic decisions and technology is part of those decisions when you are growing.

Some others feel so excited about their new skills that they build new businesses in the online space (which does require standard technical understanding, no matter what some other coaches try to tell you).

Let’s simplify your tech together!

Are you ready for a team yet don’t know where to start? Or, do you work crazy hours per week but the idea of having team members intimidate you? We can help you put together your profitable dream team!

Virtual team?

We know where to find highly qualified virtual team members, how to contract, train, and make them become part of your dream team. We help you put together simple SOPs for making your team helping you turn a healthy profit. We have ready-made SOPs you can use and get your team up to speed in no time!

What is your idea of SUCCESS?

A real business that's based on strategic ASSETS instead of trading hours for cash?

Considerably increased revenue & profitability supported by SYSTEMS that work even if you don't?

CLARITY on what you're supposed to do next to grow your business?

Understanding of the marketing and sales technologies and your unique GROWTH ROADMAP?

Complicated business problems SOLVED with a team of consultants and coaches who have your back?

Full control of the KEY METRICS to base your decisions on?

I have attended a lot of different educations during my time as business leader. What Tiina does is that her system connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson


Durewall Institutet

I can highly recommend Tiina and Avenue. The program and the energy gave me the power to improve and walk further out of my comfort zone, made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström

CEO & Artist




  • Are a service provider, coach, consultant, product business owner, online business owner, speaker, author, expert…
  • Want to run a business with massive growth potential
  • Are ready to reach bigger markets and become a leading brand in your industry
  • Are ready to work smart and hard to get to your individual goals
  • Are ready to implement technologies that are required in today’s business environment to grow effectively
  • Understand that systems and processes are the key for growing and scaling your business
  • Call the shots, ie you are the business owner


  • Have no business yet
  • Are not serious about your business
  • Are not willing to do the work to get the results you desire
  • Believe there is a quick way to build a fortune
  • Believe you have all the answers and don’t need help
  • You’re not willing to invest in your growth


Honestly – you probably need both. We all do.

Avenue is a combined consultation and coaching program. This means that we work on both strategies and tactics, and the mindset and leadership. After been working many years as business consultants we have discovered that a company leader needs knowledge in the form of new strategies, techniques, and tactics, and support in the form of coaching, follow-up, and accountability. We also believe that you, as the visionary leader, must have a certain set of beliefs and rituals that will turn your actions to results.

We are experts in guiding you to the right strategies, right tactics, right rituals and help you build the right kind of belief system – depending on where you are right now, and where you want to get.


  • BUSINESS CONCEPT Designing a profitable business concept, scalable model, and assets that increase the value of your company
  • BUSINESS SYSTEMS Engineering systems and automation for client acquisition, building the scalable infrastructure and developing a world-class team
  • VISIBILITY & POSITIONING Getting visibility in the marketplace, designing the right positioning and authority,  and establishing strategic partnerships

We offer you consulting & coaching.


We combine online learning with tasks, joint consultation workshops, and 1-on-1 consultation with our certified growth experts and leadership coaches for fully customized strategies that you can implement in your business.

The curriculum is carefully tailored with busy leaders in mind, and our focus is to help you grow your company and systematize workflows to maintain a healthy portion of free time and fun in your life too.

The Avenue Process

Our proven process helps you get clarity on what you’re building, our consulting & coaching sessions help you implement the strategies, tactics, tools, and technologies, and our Business Management System helps you keep on track with your progress.

You cannot fail.

Tailored to meet you at your current level with the support option that suits your needs


How Much Support Do You Need?

We understand that different business owners have different needs, and our goal is to support you regardless of how much support you need. We are now offering 3 alternatives to join the Avenue Business Program.



Group Program + Individual Coaching
  • From $4997 / year
  • Avenue Growth System Online Training
  • A clear path to results
  • 150+ lessons & assessments
  • Forever access to the downloadable materials & tools
  • Access to all group calls: weekly Q&A, Implementation Labs, CEO weeks, Masterclasses, Key Metrics calls and more
  • INFUSION light
  • 1:1 strategy call to set level and goals
  • Full access to your private coach through a coaching chat
  • Ask anything, send your materials for review, get help Mon-Fri as much as you need
  • Weekly progress follow-up
  • Monthly Key Metrics follow-up
  • Quarterly project review & follow-up


Group Program + Individual Coaching + 1:1 Consulting
  • From $12k / year
  • Avenue Growth System Online Training
  • A clear path to results
  • 150+ lessons & assessments
  • Forever access to the downloadable materials & tools
  • Access to all group calls: weekly Q&A, Implementation Labs, CEO weeks, Masterclasses, Key Metrics calls and more
  • 1:1 strategy call to set level and goals
  • Key Metrics identification consulting workshop
  • Full access to your private coach through a coaching chat
  • Ask anything, send your materials for review, get help Mon-Fri as much as you need
  • Weekly progress follow-up
  • Monthly Key Metrics follow-up
  • Quarterly project review & follow-up
  • Quarterly Strategy consulting 1:1 workshop with team Avenue
  • Monthly Focus Finder 1:1 consulting calls with your dedicated Certified Coach


Group Program + Individual Coaching + 1:1 Consulting + Implementation
  • From $35k / year
  • Avenue Growth System Online Training
  • A clear path to results
  • 150+ lessons & assessments
  • Forever access to the downloadable materials & tools
  • Access to all group calls: weekly Q&A, Implementation Labs, CEO weeks, Masterclasses, Key Metrics calls and more
  • 1:1 strategy call to set level and goals
  • Key Metrics identification consulting workshop
  • Full access to your private coach through a coaching chat
  • Ask anything, send your materials for review, get help Mon-Fri as much as you need
  • Weekly progress follow-up
  • Monthly Key Metrics follow-up
  • Quarterly project review & follow-up
  • Quarterly Strategy consulting 1:1 workshop with team Avenue
  • Monthly Focus Finder 1:1 consulting calls with your dedicated Certified Coach
  • We build your assets, sales & marketing system, and business infrastructure

Or do you need to chat with us before you book the call?

CLICK here and someone will help you very soon.


Our key goal is to keep you focused on the right activities right now. That’s why; our Growth System is built on levels.

See the overview of different strategies and tactics that we work on at different levels.

At this level, our focus is to help you develop a concept that sells, engineer your sales & marketing system, and implement a simple yet powerful content system that helps you get clients consistently. The key projects we focus on this level are:

  • Create a concept that sells. We will design a product/service, messaging, pricing, brand, and process to deliver amazing results for your dream clients.
  • Engineer a system for sales. We build a Social Selling System that works for your specific product, target client, and personality.
  • Set up a simple content system that is easy to maintain, and helps you attract your dream clients.

This level is about scaling. We help you create a solid strategy to grow and scale and implement the necessary infrastructure required for your business to grow. We also establish key publicity strategies to grow your audience and position you as the leading business. The key projects we focus on this level are:

  • Create a business model that scales.
  • Scaling your marketing & sales.
  • Put together a business infrastructure that allows scaling.
  • Position you as a leading brand in your industry.

This level is about business development. We work together to finalize the assets that your business needs to become the leading company with high profits, efficiency, and joy. At this level, you and your coach tailor a specific program to meet your demands. Some key strategies we focus on:

  • Standardizing your business assets, intellectual property, and processes.
  • Scaling your marketing & sales.
  • Building a winning team.
  • Establishing strategic partnerships.


We’re not here to give you random tips.


You will get a system for growth.


The system that you and your coach decide you should implement is tailored to your current stage, your business model, and your ambitions. No two companies are alike, that’s why we do NOT only focus on one business model. We work with coaches, consultants, physical goods businesses, designers, e-commerce owners, online course creators, travel agents, B2B consultants, photographers, designers…

There’s a systematic approach to growing and scaling a company, but the details are unique to you. That’s why you need individual guidance to grow your business.

Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results.

Mariana Ramselius

Interior Architect at Silander Holst S.L


By the results I’ve got right from the start launching my company I can boldly declare that Tiina is a top professional in her business niche. I am forever thankful.

Ania Berggren

CSD Women’s Leadership Academy International

The KEY GROWTH ASSETS for your business

You and your coach create a Growth Plan for your business and together implement the Key Growth Assets your business needs.

Implement rituals to make progress.
Make strategic decisions based on data.
Always know what to fix next.

ENGINEER a PROFITABLE business model
BUILD an ecosystem of products and services that SELL AT SCALE
DESIGN an attractive brand that your customers LOVE
SYSTEMATIZE your activities for better RESULTS
IMPLEMENT the best marketing and sales strategy for your business
AUTOMATE to get hands free
BECOME seen as the LEADING EXPERT in your niche
MEASURE the right things to make strategic DECISIONS
GROW with confidence

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don’t do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week’s, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu
Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant


We offer a SYSTEM that takes you from A to B. A system that takes you from start to finish.


It doesn’t matter if you want to launch/grow an online business, local business, or B2C/B2B services, or combine these into a winning concept. We work with several different business models and often combine different assets to create a unique growth system.


We strategize, measure, set correct Key Metrics, follow up your progress.


In addition, we do it together in a small group of dedicated, cool business owners.


Select the Option that Works for Your


We are known for flexibility and want to help you regardless of your resources and needs for private coaching & consulting. That is why; we offer 3 different tiers to suit any needs and budget!


Workshops & Coaching Calls


We host masterclasses, workshops & coaching calls several times per month, which means you never have to go many days without talking to your coach and other experts in our team.


Private Coaching & Consulting


You will also get paired with a Certified Growth Expert and can get private coaching Mon-Fri, as much as you need. You can also choose to work with our team of Growth Strategists and receive 1:1 consultations and help in your unique business strategy.

Where else can you get this level of expertise + support when and as often as you need, and flexible options that suit all businesses needs?



For us, your business success equals our personal success.

That’s why, we give you everything we got, and in return:

You commit to doing the work. Bueno?


  • First, you hire an expensive digital agency that does not give you the results you want (here’s a secret: digital agencies run traffic for you. It can be a great idea IF you have a solid sales system in place. If not, you’re throwing your money in the lake)
  • Or, you take a big, international online program without any individual support (secret: it’s not information you need, it’s implementation and support. Intellectually you know it too)
  • After that, you continue to various ‘Instagram success’, ‘Facebook advertising for beginners’, or why not ‘Webinars that convert’ because they all sound like that only thing you need to do to grow (shiny, shiny objects)
  • The next program may be somewhat unclear about mindset and how to attract business opportunities by being your true self
  • Productivity program to get quick results is always a good idea
  • Branding intensive you need too, as well as pricing workshop
  • And, don’t forget the “how to sell high-ticket offers” expensive high-ticket program (which, in most cases teach you to launch an online course even it’s not the right choice for your business model)


  • After all this and a lot of money poorer, you are struggling to get your stuff together…
  • You wonder who you can ask for advice in your specific situation…
  • And then you start following a lot of hocus pocus online…
  • Then you stop doing everything together because nothing works…

–> In hope that someone could give you a system that works for YOU.

No growth. Headache. Anxiety.


Here’s the thing: we know you want someone to look at your systems and determine the leaks, the weaknesses, and the areas of improvements, correct? No more driving blind and figuring how to actually implement the necessary strategies and tactics to grow your unique company.


Lack of personalization is THE reason you don’t get results by following a one-size-fits-all online program.


So, each week we ask you to submit your current questions and we will go through them in a live Q&A call. Or, if you cannot join the group calls, you can get direct help from our team.




You don’t need to ‘learn more’. You must implement and take action.

This program is TAILORED for action takers who want to get results fast.


I have no business yet, can I join?

No, we only work with established business owners.

Can I access all the materials at once?

It depends. Our first goal is to create a growth plan for you, and after that, we know what you need to work on. Once that’s done, we will give you all the tools and materials to succeed. Remember, our goal is not to confuse you with a lot of materials but bring clarity and focus, which in turn results in positive ROI.

Which level is right for me?

We will determine it together when we create a growth plan for you.

Can I change tiers?

You can upgrade to the PREMIUM / DONE FOR YOU tiers if you want. Once you have started working with a coach, we don’t allow downgrading during that year (we’re just as invested in your success as you are!)

Can I keep the materials after 1 year?

Yes. You can keep the downloadable materials & tools. Access to the training portal and coaching calls will close after your completed program unless you stay for another year!

How long is the program?

12 months at a time. Forever access to downloadable materials & tools.

How much support do I get?

We have group consulting & coaching sessions every week, sometimes even more often:

OPEN OFFICE CALLS are calls where you can join together with other members, submit your questions in advance, and get guidance.

IMPLEMENTATION LABS are our joint workshops where we go through different themes as well as questions & answers. These are usually of technical nature and center around the implementation of the sales & marketing systems and tools. 

MASTERCLASSES are training that introduces new strategies and advanced tactics, often based on our members’ needs. Masterclasses are recorded.

KEY METRICS SET & MEASURE CALLS are the ‘unsexy’ calls we host every month, and the only thing we do is to measure your Key Metrics & results (seriously, it’s NOT unsexy at all!)


You will be matched with a Certified Growth Coach, and have direct access to her/him through our portal.


You will also have monthly 1:1 Focus Finder Calls and quarterly Strategy & Project Planning Calls with the Team Avenue.

What are the CEO WEEKS?

Each quarter, we host a special week with workshops and assignments that are focused on planning. We set the vision, direction, plan, and goal, and measure the outcome from the previous quarters. Highly recommended to join!


For PREMIUM / PRIVATE clients, we kickstart our journey together with a private consultation. During this, we set the level and strategy for you.

We also focus on solving your most burning problem first, either lack of cash, time, or focus.


Level set consultation where we assess your business and create a plan for the coming 12 months.


Key Growth Metrics consultation where we help you identify Key Growth Metrics and set up your success board that we use to measure your progress.

Who is my coach?

Group calls: Tiina Wilen, the founder of Avenue and the creator of the Avenue Growth System™.

Private coaching & consulting: you can choose from our group of certified growth experts, alternatively we pair you with the one we know can help you best. All our experts have several years of experience in growing businesses and are trained in our methodologies.

Private quarterly strategy calls (PREMIUM): you will be joined by your personal growth expert and our founder/CEO Tiina Wilen, and maybe some other experts depending on what you need!

I'm building a coaching business, consulting, B2B, B2C. This works?

We are particularly specialized in building an EXPERT business, and how you want to deliver your expertise, that’s up to you.

If you do the job, our systems and strategies work for your business. As long as you own your brand and business (ie we only work with CEO / owners), have high ambitions and a healthy work ethic, and also are a person who takes action, the Avenue Growth System™ works for you.

Can my team members use my login?

You can share your login with one additional owner if you have a partner, for example a spouse, but we do not allow team members to access our training. This is a business development program for CEOs & owners.

Can my team members join the calls?

You can bring relevant team members, such as your marketing & sales managers to our monthly strategy calls, but the coaching is only for you, the CEO. We develop you as the captain of your ship, and we talk about things that you cannot share with your team members.

I live in a different country than you

We have members from all over Europe & beyond! You will have access to the program online so that you can fit your progress around your life. We rotate the call hours to accommodate our international members and provide recordings of each session.

How much time will it take?

This is very individual and depends on so many factors.

Please remember: inside our programs, we WORK. This is not education but implementation. We’re here for you, but you need to commit to doing the job.

Do you have physical meetings?

We plan to as soon as possible.

How much access do I have to my coach?

You will meet the Master Coach Tiina Wilen at calls several times per month.


You also get private access to your Certified Growth Expert Mon-Fri so you can ask any questions, send materials for review, and get coaching.


In addition to coaching chat with your private expert, you meet her/him & other strategists for quarterly level set strategy calls and your private coach each month for Focus Finder calls.


Regardless of the level, you are very, very supported by the whole #TeamAvenue!

Tiina, I saw another coach offer exactly same stuff! Copycat?

Thanks for paying attention to it! You may have come across one of our fantastic certified coaches who owns the right to sell the Avenue Programs and Products. You will meet them at our workshops! But if it is someone who is not certified and has copied our site so please tell us so we can go gangster on them.


This is a consulting & coaching service excluding VAT…

  • If you have a valid EU VAT number –> no VAT is added.
  • If you are an EU company without a VAT number –> You must provide company registration papers for our tax authorities. Contact us before you signup so we guide you!
  • No business yet & in the EU? VAT will be added.
  • Brexit – above rules apply.
  • If you’re outside of the EU VAT zone –> no VAT is added.
  • Swedish VAT number –> 25% Swedish VAT is added.

If this is confusing, please check with your accountant 🙂