Are you ready to start a business based on your expertise, passion, and knowledge? Okay, let's go!

This you?

... Want to ditch your 9-5 and start a company?

... Want to get clarity on what you're supposed to do so you can launch successfully?

... Want to learn how to design a service / product that people can't refuse?

... Want to enjoy more happiness, better profits and spend time with your family?

This too?

... You're confused because you don't know what to do, when and how?

... You have no one to consult and bounce ideas off with?

... You have participated in various DIY programs online or invested in some business advisors and still have no results?

... You're tired of watching other people launch successful businesses while you're still daydreaming?

You want to launch a business but you're unsure what business model would work best for you?

You want to remodel your current business to better suit your lifestyle?

You are not exactly sure if your idea can become profitable?


1. You are ready to work smart and effectively to successfully launch your company.

2. You know success takes time but the faster you get clarity on what to offer, to whom, how to package your high-selling concept: products/services & brand…

3. And, the more you practise your sales skills, the better you will do…


…the faster you’ll get to your dream.

Do you want to get there?

Hello, I am Tiina, the Founder of Avenue. My mission is very simple: to help professional, driven, and multi-passionate entrepreneurs grow their businesses faster. Why? Because I truly believe that it’s the best way to ensure an amazing life on your own terms, and do what you love.

Short bio: I’m a Finn living in Sweden and sometimes in Andalucia, Spain. I’m married to a Swedish dude, and we have two funny small kiddos. I have a Master of Science in IT Engineering and a Bachelor in Business Economics. I have found quite a few global brands from design, events, to coaching & consulting, and my goal is to help you get started and grow your international business faster, smarter, safer and funnier.

I am also the Master Coach in the AVENUE program, and I can’t wait to meet you in our workshops!

We are here to make it easier, faster, and more fun for you to start and grow your profitable business based on your expertise.


Honestly – you probably need both. We all do.

All our programs are combined consultation and coaching programs. This means that we work on both strategies and tactics, and the mindset and leadership. After been working many years as business consultants we have discovered that a company leader needs knowledge in the form of new strategies, techniques, and tactics, and support in the form of coaching, follow-up, and accountability. We also believe that you, as the visionary leader, must have a certain set of beliefs and rituals that will turn your actions to results.

We offer you consulting & coaching.


We combine online learning with tasks, joint consultation workshops, and support from our customer success team for fully customized strategies that you can implement in your business.

  • You can take part in our online lessons whenever and as often as you like.

  • You will receive specific instructions for implementing the strategies in your business.

  • You will get invitations to joint workshops where you can ask your questions and get help from our coaches.

  • You will also receive support from our customer success team.


The program is available online, which means that you have access to our strategies and tactics anytime, anywhere. You choose how fast you go, and how quickly you want to get results. You can do the program even if you work full time and want to start your business alongside.


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    1. Join the program

    Join the program at any time. Stay as long as you wish. Pay per month, no long-term commitment (in fact, we WANT you to launch and sell your first product / service fast to get you ready for the next level: GROWTH; either with us or with someone else)

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    2. Get your welcome package

    You will receive a digital welcome pack and starting instructions from us with more information on how to get started. All of our lessons & tasks are available in our online platform which you can access 24/7.

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    3. Join the workshops

    You will receive invitations to our workshops. During these workshops, you can send your questions and get a direct answer from the specific expert. You will also get access to our support tool, so you can get help from our customer success team.


We’re not here to give you random tips.


You will get a system for growth.


Our only goal is to provide you with a system that will take you to your goals. Faster, safer and without investing time and money on nonsense that doesn’t do a shit for your success.


Building a business is a lonely game – we know it, you know it.


That is why we want to offer the possibility to do this together.

You, other members inside the program, and our Certified Coaches. All here to support, cheer and guide you towards your goals.


The goal of this program is simple: help you to start and launch a product/service - based brand that sells.

We start by creating a PLAN. You get access to our Strategic Planning Program where we guide you through creating a vision, direction, plan, and goals for your business and personal growth.


Then we move on to identifying and designing your unique concept: products, services, online, locally … We focus on 3 keys: Increase revenue, increase profitability, and help you position your brand as a leader in your industry.

  • That unique concept that makes you #1 in your industry
  • Product or service that your dream clients want to buy
  • That unique concept that makes your clients say ‘YES PLEASE’ and ‘I NEED IT NOW’
  • Brand that stands out from the competition
  • Clear future vision & growth plan
  • Your ideal client profile
  • Expert positioning strategy
  • Brand image & messaging
  • Scalable service packaging / product manufacturing strategy
  • Pricing strategy to maximize profits
  • Sales process that feel good for you, and for your customers
  • Online technology strategy to suit your product/service model
  • Analysis & decision making tools
  • Rituals to get things done
  • Beliefs required to lead your game


The AVENUE METHODOLOGY, which is the backbone of all our programs, is divided into 7 phases. This program covers phase 1.

If, and when you have put your product / service to market, and are ready to GROW, you're welcome to join our GROWTH PROGRAM. (Concepts Program is also a bonus inside the Growth program so you can, if you wish, to apply directly to our 1 year long GROWTH PROGRAM)

This is different. You'll see why.




And then what?

We will invite you to the next level strategies and tactics, but first:
let's create, launch and sell your products / services.

Why is THE AVENUE CONCEPTS different?


We have a 100% no-BS approach to building a successful business. No fake tactics. No stuffy strategies. No hocus-pocus.

We offer a SYSTEM that takes you from A to B. A system that takes you from start to finish.


It doesn’t matter if you want to launch an online business, local business or B2C/B2B services, product-based compnay, or combine these into a winning concept. You and your coach design a program for you with your goals in mind, strategies and action plan that is tailor-made for you, depending on what you do.

We strategize, measure, set correct KPIs, follow up. And have fun.


In addition, we do it together all the way in a small group of dedicated, cool business owners.




All Avenue programs are implementation-focused programs with support from our eminent coaches and consultants. Our consultants are all experienced small business owners so we know what it takes to grow. We grow together, all the way.



You have the opportunity to get support all the way from start to growing, leading and scaling your business! We hold many workshops every month, which means you never have to go long time without advice from your coach and other experts in our team.

In addition, you have our customer success team just a chat away.

Where else can you get this level of expertise + support when and as often as you need?



For us, your business success equals our personal success.

That’s why, we give you everything we got, and in return:

You commit to do the work. Bueno?

OKAY, how can I get started?

Do you want to take the program in English or Swedish?



97 USD / month (cancel anytime) Eventual VAT to be added
  • Flexible program –> stay as long / short you like
  • Secure online payment with credit card / PayPal
  • Pay monthly, no contracts
  • Strategic Planning System
  • Avenue Concepts Program
  • CEO weeks (March, June, September, December)
  • Access to joined workshops (1-3 / month)
  • Support from our customer success team 
  • Weekly check in with your coach (this keeps you on track for your goals)


  • My Signature Line Masterclass
  • My Signature Service Masterclass
  • Digital Transformation Masterclass
  • Affordable ad-on IT services if needed: websites, membership platforms
  • Discounts on LIVE workshops / retreats
svenska round


920 SEK / månad (cancellera när som helst) Ev moms tillkommer
  • Flexibelt program -> stanna så länge / kort du vill
  • Säker onlinebetalning med kreditkort / PayPal

  • Betala varje månad, inga kontrakt

  • Strategic Planning System (Svenska)
  • Avenue Concepts Program (Svenska)
  • CEO weeks (March, June, September, December) (Engelska)
  • Access to joined workshops (1-3 / month, Engelska)
  • Support from our customer success team (Engelska)
  • Weekly check in with your coach (this keeps you on track for your goals) (Engelska)


  • My Signature Line Masterclass (Engelska)
  • My Signature Service Masterclass (Engelska)
  • Digital Transformation Masterclass (Engelska)
  • Affordable ad-on IT services if needed: websites, membership platforms
  • Discounts on LIVE workshops / retreats


All our members begin with our Strategic Planning System. This system helps you find focus, and know what exactly you need to do to get to the next level. This is also the backbone of our CEO weeks!

  • We set KPI’s and other metrics.
  • We practice effective time management.
  • We calculate profitability.
  • We practice decision making.
  • And we implement a process for quarterly, monthly, and weekly planning & follow up.


This is our special program for you who’s looking to launch a physical goods business.

  • Design processes
  • Manufacturing processes
  • Shipping, logistics, warehousing
  • Selling to international markets


This is our special program for you who’s looking to launch a services business.

  • Service packaging & design
  • Sales materials
  • Payment & onboarding processes


This is our special program for you who’s looking to take your business online.

  • Online stores
  • Membership / course platforms
  • Payment technologies


I want to build a coaching business, consulting, b2b, webshop, physical products business. This works?

We are particularly specialized in building an EXPERT business, and how you want to deliver your expertise, that’s up to you. Inside the program, you will find both the strategies and also the technologies you need to implement in order to build an online business.

If you do the job, our systems and strategies work for your business. As long as you own your brand and business (ie we only work with CEO / owner and not with team / employees), have high ambitions and healthy work ethic, and also are a person who takes action, the Avenue Method works for you.

I already make a lot sales, I need to learn smart marketing strategies

This is a startup program, where we focus on launching a business. According to our methodology, your main focus should be on creating a concept that people want to buy, and then go out and get your first customers! However, as Avenue Coaching & Consulting Group specializes in marketing & sales systems, we definitely have this competence in-house. If you want to join the program that focuses on marketing strategies and technologies, you’re welcome to apply to join our GROWTH PROGRAM (click here)

What is the CEO week?

Every quarter we focus on planning, goal setting, and measuring the progress. During this week, we will help you identify several growth factors and make a solid plan for the future. These weeks are effective and fun, and a big part of our success pillar: RITUALS.

Do you have physical meetings?

Oh yes we plan to! More about that later.

Can you build website / membership site / FB ads for me?

Yes, we take on separate consulting projects too.

How many lessons do you have?

Many, but not all are relevant to you. You get to choose your path and focus on the strategies that are relevant to you.

Can I get recordings of the workshops?

Most often yes.

What's your workshop schedule?

We will try to find a timeslot that works for everyone, but it’s not always possible. You can send your questions in advance and then listen to the recording if you can’t make it live.

I live in different country than you

That’s ok, you will have access to the program online so that you can fit your progress around your life. We rotate the call hours to accommodate our international members.

Do you offer discounts?

If you run a non-profit serving women & children, please contact us for a partnership option

How much time will it take?

This is very individual and depends on so many factors. But, IF you don’t have time to build a business that you can be proud of, is profitable, and enables you to live the lifestyle as you want, then please don’t join.

  • This program is not for dreamers.
  • It’s not for whiners.
  • It’s not a quick-rich type of bullshit scheme.

Inside Avenue, we work. When we have worked, then we play. When you have implemented the things your business needs, you get to enjoy the benefits. But first, we work. Period.

If you follow the PATH and take action…

  • One hour a week will move the needle for you.
  • One hour a day will get you there faster.

Your choice, we support you either way!

How long is the program?

As long / short as you wish. The payments are done monthly.

How much access do I have to Tiina / coaches?

You will meet Tiina at the workshops and you can use our support tool to ask our customer success team questions.

Tiina, I saw another coach offer exactly same stuff! Copycat?

Thanks for paying attention to it! You may have come across one of our fantastic certified coaches who owns the right to sell the Avenue Programs and Products. You will meet them at our workshops! But if it is someone who is not certified and has copied our site so please tell us so we can go gangster on them.

If I want to cancel

Send a message to our team and we will cancel your membership within a few workdays notice.

Can I get my money back?

No, but you can cancel at anytime you like.

If I want to join the GROWTH / LEGACY program, what should I do?

You can apply to the next level programs at anytime. Chat with us so we will guide you!