The Avenue Growth System™ is a modular system that helps you implement the right strategies, right tactics, right rituals and build the right kind of belief system – depending on where you are right now, and where you want to get.
- BUSINESS CONCEPT – Creating a sellable, profitable business concept, scalable model and assets that increase the value of your company
- BUSINESS SYSTEMS – Engineering systems and automation for client acquisition, building the scalable infrastructure for business process management and developing a world-class team
- VISIBILITY & POSITIONING – Getting visibility in the marketplace, designing the right positioning and authority, and establishing strategic partnerships
The implementation is done in stages, where each stage has several projects, and each project has a specific goal and expectation for the outcome. Furthermore, we guide our customers to go through the project one at a time to achieve maximum focus and results.
The growth stages
- The Essentials
- The Growth & Scale
- The Legacy
CONCEPT THAT SELLS
The first thing to focus on is idea validation and getting clients. This requires understanding what you offer to whom, and why they should care. There is no better validation for a business idea than getting sales, so instead of tweaking websites, logo, and figuring out the best hashtags: focus on designing a concept people buy into, and a product / service they want to buy.
CLIENT ACQUISITION SYSTEM
Most entrepreneurs focus on social media and networking to gain brand awareness, however, they are often missing the most important growth activator: how to turn the attention to revenue and do it consistently without spending all your time on hunting leads, prospects, and clients. We build a sales system that works for your business model and a marketing system that fills your sales system with new leads and prospects every day.
CONTENT MARKETING SYSTEM
Be seen in your industry. Focus on building the assets for long and short-term visibility. We help you set your daily, weekly, monthly content system in place so you have relevant, high-value content to share with your audience and build your brand awareness and visibility.
BUSINESS MODEL THAT SCALES
When growing a company, scalability and growability are two key factors to consider when you’re entering the next level of growth. Turn your business from 1:1 to 1:many, many:1 or many:many and scale up with a smart product ecosystem.
Every company needs to have a specific set of tools and systems in place to efficiently grow and scale. At this stage, we focus on implementing the tools and infrastructure your growing business needs. Engineer automated traffic sources that handle the lead generation so your time can go to other, more important activities. Tools and technology that work for you. Add an extra pair of hands to help you grow.
PR & PUBLICITY
Become known in your industry. If you want to gain industry leadership, you want other people and platforms to spread your message. Create a solid strategy and an action plan for getting publicity, leverage your publicity for years to come and be seen as the leading brand in your industry.
Increase the value of your company. Your business is an asset that creates wealth for you, and value and joy for the people in your industry. Build a business that is beyond you, and can easily be run by fantastic team members. Your business can be acquired for big money, or kept in your ownership for generational wealth.
Your team needs to become a profitable, self-going entity that will contribute to the growth of your business. You move away from the operations and become the leader your company and your people need.
Create strategic partnerships in your industry. Become the leader in your niche everyone wants to partner up with, and be seen with. Create deals, join ventures and partnerships with other leading brands.