Brand assets are intangible assets, but carry a real value if you manage them right. Brand assets are your methodology, your intellectual property, your trademarks, licenses, and other related assets that can increase the value of your company. Your message, your visual elements, but also your personality, essence, values are considered important brand assets.
Most business owners consider their visual elements the most important elements, but when building a business, your brand is your reputation, and that work is never done. You and your whole team are consistently creating a reputation within your industry, and you can decide what the people say about you.