Is Know-Like-Trust really needed to sell?

Is Know-Like-Trust really needed to sell? You have most likely learned that your customers need to know, like, and trust you to be able to buy from you. While this might be true, here’s my take on it: KNOW – Yes, the customers need to know that you exist, but more than anything, they need…

How to create a concept that sells: the ESSENTIALS

How to Develop a Business Concept that sells

By Tiina Wilen How to Develop a Business Concept that sells What is a business concept? How to design a business concept? How can I make sure my concept sells? These are common questions many business owners ask themselves, so let’s dive into them! In the previous article, we talked about your CORE and how…

Marketing (alone) does not grow your revenue

Many business owners get confused about what is what, and often want to “do marketing” but “hate/fear/suck at sales.” What is the function of marketing?  In reality, these activities go hand in hand but are far too often confused with each other. While both functions ultimately have the same goal: getting clients and customers –…

Position yourself as an expert and sell more

Today I’m going to cover the 3 reasons why you should aim to position yourself as an expert in your industry. I held a talk about this topic in Marbella earlier this Spring, you can watch the (longer) replay of it here (CLICK).   Why is expert positioning THE strategy you should implement going forward?…