Starting a business is confusing. There’s no shortage of advice online, and most often, a new business owner is confused about all the strategies and tactics they could be doing. The common way to get started is to: create a product/service market it sell it We find this approach troublesome for many reasons, here…
My dear friend Angélique Binet – Social Media Consultant asked me to join her show The Real Story Behind Her Business. We had a fun, pretty lively conversation about business, entrepreneurship and technology. We also managed to break the Internet, twice 😀
When we start working with a new customer, we do different assessments to be able to create a solid, unique growth plan. These are the 5 things we ask a business owner to go through with us. What do you really want? Everything scales. If you have a business that you no longer want…
Starting online is easy and cheap (and other nonsense they tell you) Since the pandemic hit, even people who never thought they’d run an online business have been busy figuring out how to start a business online. Also, lots of businesses online (pun intended) claim it’s the easiest, fastest way to create a successful…
Let’s talk about a Growth Blocker you might have (I certainly did)… it’s about EGO. Most entrepreneurs who start businesses do it because of their ego. Yes, I get the “but I just want to help people”… but in reality, it’s the ego that gets us started. My Dream. My Expertise. My Way. My Money.…
In today’s Key Growth Activators, we’re covering an important pricing strategy…
Today’s Growth Activator is about growing a sustainable business, and making sure you own the assets that you have created for your business.
Building a business takes a lot – you need to know about and be good at so many things, so it often comes as a minor (or major) shock for many new business owners. Not only do you need to be really good at what you do; the actual subject matter you’re in; but you…
At Avenue, we are a team of engineers, designers, and marketers. We do growth engineering. So you might wonder… What is it? Is it for me? Let’s figure out! Growth engineering is the intersection between product development, customer acquisition (–> marketing & sales), data, and leadership. While traditional marketers focus on traffic generation and brand awareness, and sales teams…
Two questions I’d like to advise you always ask when you’re (re)designing your business model: Does it make you happy? Does it make you money? So many business owners are stuck in their chosen paths since they feel they ‘must be doing things at a certain ways’ because of the industry they’re in, or the…
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