Growth Engineering, is it for you?

Growth Engineering, is it for you?

At Avenue, we are a team of engineers, designers, and marketers. We do growth engineering. So you might wonder… What is it? Is it for me? Let’s figure out!   Growth engineering is the intersection between product development, customer acquisition (–> marketing & sales), data, and leadership. While traditional marketers focus on traffic generation and brand awareness, and sales teams…

This is personal… my founder story. Tell me yours?

This is personal… my founder story.   Many years ago, I decided to quit my corporate IT & Management Consulting career and dedicate my time and skills to doing my own thing. The decision, as scary as it was, was the best I’ve ever made. Now, I don’t have a fancy story of being broke…

3 winning strategies for digitalizing your business

3 winning strategies for digitalizing your business

Today I’m talking about 3 winning strategies for digitalizing parts or the whole of your business. In my opinion, all businesses should digitalize at least two key features: client acquisition client onboarding Also, if you really want to scale your business, you’ll also want to look at digitalizing your products and offers.

Position yourself as an expert and sell more

Today I’m going to cover the 3 reasons why you should aim to position yourself as an expert in your industry. I held a talk about this topic in Marbella earlier this Spring, you can watch the (longer) replay of it here (CLICK).   Why is expert positioning THE strategy you should implement going forward?…

Become the expert & build brand authority (my talk at IWD in Marbella)

For some weeks ago I had a fantastic opportunity to share my message to the hundreds of business leaders from all around the World at the 2019 International Women’s Day conference in Marbella. This conference is organized by CostaWomen.com & 1230 The Women’s Company, and sponsored by EuroWeekly News and some other great brands.  …