Demand Generation

Demand Generation by Tiina Wilen What is Demand Generation? Why is it important? What’s the difference between traditional marketing and Demand Generation? How can you build a Demand Generation program for your small business?   Demand generation is the process of creating awareness and demand for your products or services. It expands your audience, generates…

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Business Model Innovation for Small Businesses

Business Model Innovation for Small Businesses by Tiina Wilen What is Business Model Innovation? Why do you need to think about innovative business models? How do you do it?   In short: Business model innovation is the art of increasing value in a compnay, by making changes both to the company’s value proposition and to…

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Small Business Digitalization Game Plan

Small Business Digitalization Game Plan By Tiina Wilén Over the years, I and my team at Avenue have helped many businesses with their digitalization strategy and game plan. Things got even more acute when the Covid hit, and we HAD TO digitalize everything. Luckily things are getting back to a somewhat normal stage now, but…

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Key Growth Assets™ – what are they and why you should care?

We believe a successful business is built on assets that increase the company’s value, operational efficiency, profits, impact, and joy.  Assets allow you to focus on the key activities in your business while you grow it Assets allow you to take holidays and enjoy life with family and friends Assets allow you to scale without…

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