We identify the 3 different Business Stages, where each stage has a specific set of strategies, activities, beliefs, and rituals. The stages are

The Growth Stage is about… consistency

At this stage, it’s crucial you focus on activities that make you money and get your business off the ground. Design the essentials to grow your business with ease. Position you as a premium brand, productize your offers, design a signature client experience and build systematic sales & marketing funnels and assets that work for your unique business. Design media assets, get visibility, and become consistent in your content production, distribution, and communication.

Become a consistent communicator, have consistent quality in your deliveries, and enjoy consistent, predictable revenue growth.

 

Possible growth blockers

At every stage, there are multiple challenges that block our growth. These challenges change when you develop, but there will always be challenges when you navigate from one stage to another. Here are the most common growth blockers at the Growth Stage.

 

Total confusion

The biggest growth blocker at this stage is total confusion. A confused business owner sees neither the trees nor the forest. Since the Internet is full of great opportunities and advice, growing a business has become such a complex thing to do. Today, everything is googleable, which also leads to information overload and confusion. If you haven’t figured out your own way to grow your business yet, there’s a risk that you’re scanning the Internet for all kinds of tactics that could move the needle for you. Unfortunately, this will leave you more confused than before.

 

Right activities, wrong timing

The second biggest growth blocker is to focus on activities that are not relevant right now. Many try to put together systems that are meant for the scaling stage, and while it’s great if you already now know what the future holds for you and plan for the next stage, scaling too quickly or focusing on activities that are designed for scaling, could potentially hurt your business more than help at this stage.

Remember – when you scale, everything scales. You don’t want to scale misery.

 

No cash

Cash is the fuel that keeps your business engine running. Regardless of your relationship with money, cash is the fuel your business needs, and the need doesn’t become smaller when you grow. A business needs to generate cash to invest back into the business to make it grow more. A business that doesn’t increase your personal wealth will eventually be a waste of your time, money, and dedication.

 

Growing a business eats cash for breakfast, lunch, dinner, and for night snacks too. Too many business owners don’t focus on cash-generating activities, but rather tweak things that don’t contribute to the cash flow. There’s nothing that keeps a business owner’s mind calmer than a steady flow of cash and sufficient cash reserves. They say money can’t solve your problems… but gosh, those people have never built a business.

 

Doing the right things at every stage

First:

there is no one-size-fits-all model to grow a business. Your business is as unique as you, and so are the strategies, tactics, and decisions. However, growing a business at this stage is simple, if you allow it to be.

Second:

this stage is NOT the same as starting your business. To be able to CHOOSE growth, you need to have had clients already, you must have been in business for a while. We don’t work with complete beginners but with business owners who are ready for the next stage.

Millions of small businesses have navigated through this stage, so there’s no reason to try to re-create the wheel. Here’s a short checklist of the activities to focus on at this stage:

  • Understand who your ideal customer is and what they need. Note: this might not be your DREAM customer, because you might not know who your dream customer is… just yet. Ideal at this stage means that he/she/they have a problem you can solve, and they are willing to pay to get that problem solved. This is the absolute foundation for any business: finding the hungry crowd who want to get a solution to a problem, and offering it to them for a fee. Not free, okay?
  • Position your business as the best thing since sliced bread. The hungry crowd needs to choose you when they eventually are ready to solve the problem you help them with.
  • Turn your “whatever they want to buy” into an elegant, scalable suite of offers that work well together increasing the value you create and the customer LTV.
  • Create a Signature Client Experience and 1-2 essential offers that your sell to your clients. These offers should be easy to sell, easy to buy, and easy to deliver.
  • Design a brand that speaks to your audience. Become known and seen as THE solution in your marketplace. Design your brand positioning message to make it very clear what your business does, for whom, and why they should care.
  • Engineer a sales system that works. As stated earlier, the goal at this stage is to get your sales to become consistent, so you need to engineer a system that makes that possible. This system is simple, straightforward, and requires low technical skills.
  • Engineer a marketing system that keeps your business on top of your prospects’ minds, and positions you as the best logical choice for them. We use simple strategies to build social authority and implement a simple method for lifecycle marketing.

OUTCOMES

You have a business concept that people buy into, a suite of products/services that you can sell at a price that makes you profitable and happy. Your sales process is working, your marketing is no longer a guessing game, and your growth is consistent. You have a Growth System in place that you can scale if you want…

WE CAN…

  • help you get clarity on your growth avenue
  • help you position your business as a leader and sell at a premium price
  • help you identify your scalable offer suite
  • help you package your signature offer & client experience
  • help you build your sales and marketing system
  • help you automate the key functions of your growth