Grow Your Business Without Sacrificing Wellbeing


Create services and products that your customers LOVE. Turn your business into a modern powerhouse and build innovative, diversified revenue streams.


Implement digital sales and marketing systems and get customers anytime you want. Implement technology at every stage of your business journey, systemize your operations and scale with JOY.


Expand your reach and scale your business without sacrificing your life in the process. Become seen as the industry leader and make a great IMPACT.


Avenue is a Business Growth & Digital Transformation Consulting, Coaching and Education Company helping service, product, and digital brands grow and scale. We can help you create a profitable business, streamline your operations and do more of what you love.


Co-founder, Business Model & MarTech Expert


Co-founder, IT Infrastructure Expert


Partner, Social Media & Networking Expert


  • Interior designers
  • Leadership consultants
  • Home decor brands
  • Stylists
  • Showroom owners
  • Coaches
  • Brand specialists
  • Wellness experts
  • Spa owners
  • Course creators
  • Furniture makers
  • Travel experts
  • HR experts
  • Artists
  • Ergonomy consultants
  • Construction companies
  • Jewelry designers
  • Soap makers
  • Architects
  • Beauty brands
  • Photographers
  • Property experts
  • Lifestyle magazines
  • Garden designers

Who want to grow without sacrificing life and wellbeing.

(also: build strong brands, have more time with kids, work from wherever, and invest in vacation homes… but you do what makes you happy)


We combine our expertise in Strategy, Technology, Marketing, Design and Process Development to scale businesses. And make it fun, too!


Is your digital plan limited to posting on some random social media platforms (just like everyone else seems to do), and you’re finding it ineffective and not bringing you the results you want and deserve?

Do technology, processes, digitalization make you want to get into bed and pull the covers over your head – indefinitely?



You are interested in what kind of ROI a systematic growth plan focusing on the digitalization of your business can bring you?

You know digital is the future, and you are ready to get on the train?

Great, we might be able to help!


We have created a proprietary Growth System that helps small business owners grow and scale with ease. The Avenue Growth System™ helps you...

  • identify your current stage and future vision, and create a unique strategy to get there
  • conceptualize your ideas into products, services, and experiences that people want to buy, and create a messaging that makes the right people raise their hands saying “Oh Yes, I’ll have that”
  • design a suite of services and products that help you stand out and scale
  • redesign your client experience and package your signature high-end service
  • systemize your client acquisition: sales, marketing, and brand building
  • create assets that can be used over and over again
  • build the infrastructure your business needs to grow: processes, technology, and people
  • automate the key business operations to be able to remove yourself from the minutiae
  • expand your reach and scale your business without sacrificing your life in the process


Create services and products that your customers LOVE. Turn your business into a modern powerhouse and build innovative, diversified revenue streams.


Implement digital sales and marketing systems and get customers anytime you want. Systemize your operations and scale with JOY.


Expand your reach and scale your business without sacrificing your life in the process. Become seen as the industry leader and make a great IMPACT.


We provide consulting, coaching, and education for businesses of all sizes. Our offers are...

Avenue Program

The Avenue is a coaching & consulting program designed to take your business to the next level. We host regular workshops and help you implement growth strategies and tactics suitable for your business. Possibility for 1:1 support.


Consulting Projects

Our short & intensive consulting packages are designed to help you with a specific goal. These are perfect for you who want to solve a specific problem and need help to get it done fast. Discover our offers now.


Joana offered a massive help on how to scale a small business and take it from startup phase to growth. It was a long-life takeaway!

Raquel Carvalho | Founder & CEO Natural Health Academy

I took this course in Feb... it helped me a lot in my business... During the course I could evaluate my ideas, set a realistic plan, take the right decisions and keep my self on track. Before this course I was completely confused for a long time, in big doubt and could not see things clear. I'm glad I did this step and I highly recommend.

Thank you Ali for your precious experience, I sincerely enjoyed the time i spent in each class because all info you were giving in simple way straight to the point, easy to understand and apply. Looking forward for more collaboration with you.

Nihal Sedky | CEO at Thalath

Avenue is a great program and cooperation with Tiina as a coach is educative. Tiina showed me many strategies and possibilities on my way to my own business.

Agata Ceglecka | CEO at AC Recruitment

Ali's understanding of human relationships and business are quite extraordinary, and I know from personal experience that she can see where and why you're stuck and how you can get out of it. Ali is generous and passionate, she sees big and small things that others can't see, she's a real creator.

Simona Mango | Classical singer, vocal coach and nutrition coach for classical singers

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström | Artist & Entrepreneur at

It was an absolute pleasure to work with Joana. She has a thorough knowledge of international sales, branding, budgeting, retail and marketing and is always the utmost professional.

Elizabeth | CEO & Founder at Portfolio Luxe

Ali is very calm and kind in her manner and listens intently. She has great advice for the issues you are facing and was able to connect me to people who could help. I would definitely recommend working with her.

Sam Crane | Singer, songwriter, guitarist and performer

I have had the opportunity to work with Tiina and I value her never-ending capability and performance. She is extremely result-focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate about her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther | Head of ICT Service Operations at Tieto Corporate

It’s rare that you come across someone who is as generous with their time and energy to support you as Ali. I have had the pleasure of working alongside her for many years, learning from her each and every time.
Ali’s ability to juggle multiple projects is astonishing, all while building and nurturing her network, and yet still finds time to focus on individuals. As a team member or a leader, you will be blessed to have her by your side.

Fiona Catchpowle | Menopause Doula, author, founder of The Menopause School, passionate educator, building awareness & knowledge of the hormone highway.

Joana is a consummate professional who I thoroughly enjoy working with and would highly recommend. She is an experienced International Sales & Marketing Manager skilled in brand building and business development in a global arena.

Jane Wild | Owner TRS&CO Europe

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell | CEO at Nordics VirtusaPolaris

Hi, I'm Tiina.

My passion is to help small business owners digitalize their business models and operations to increase profits, impact and joy.

Tiina Wilen is the creator of Avenue Growth System™ & the CEO of Avenue. She and her team help growth-focused business owners build assets, systems and infrastructure required for sustainable business growth.

Tiina holds a Master of Science in IT Engineering, a Bachelor in Business, a certificate in Client Acquisition and a Diploma in Interior Design.

Tiina works as a growth coach for several successful small businesses and occasionally as a fractional CMO/CGO for businesses, preferably in the design space, that build iconic brands and scale beyond the 2-5 Million EUR mark.

With a solid corporate background in IT and finance, travel, hospitality, and design, she has worked as a CEO, IT & management consultant, project manager, business developer, and process manager with responsibility for multi-million EUR offshore operations and a global team of 300+ software engineers, global manufacturing & shipping processes and international sales and partnerships.

She and her team is dedicated to helping small businesses create innovative models, profitable offers and exciting brands, and scale past their current capacity with the right infrastructure. She also invests in digital assets and owns several media & publishing B2B and B2C brands.

Her favorite hobbies are decorating and growing flowers, and she tends to redecorate a lot. Tiina doesn’t cook; luckily she married a guy who does, and her secret superpower is wallpapering.

Born in Helsinki, Finland, Tiina is a mother of 2 and the Wilén family lives a harmonious small kids life in the Swedish countryside with their Staffie pup Franklin.

She believes building a business should be fun. She also believes implementing assets, systems and processes is the only way to really grow and scale a great business. Lastly, she believes growth – business and personal – is a choice.

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don't do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week's, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu | Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.
It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.
Finding the right person for this is important, as you as an entrepreneur invest your time and money.
For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"

Mariana Ramselius | Interior Architect at Silander Holst S.L

I met Joana while taking part of a Linguistics/Digital Learning international work project for the Minho University. We worked together in Portugal and Madrid. Joana was a great team member, showing honesty, proactivity, ambition, high social and linguistic skills and an enthusiastic strategic bright personality. Later on we both worked again in Spain at the same time. It was always a pleasure to collaborate professionally with Joana and enjoy her lively sense of humor and positive spirit.

Sergio Hamilton | Co-Founder & MCO Vinosenses, San Francisco

Our sales were relying on word of mouth. Joana started working with us and immediately she put in place sales, branding and retail strategies. We’re still working with her for over 2 years now.

EFD | Founder & CEO Argan Meadow

I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson | CEO at Durewall Institutet

Tiina is one of the most brilliant business model & systematization minds I know. I would recommend to get her coaching, mentoring, support or picker her smart brain any way you could. Start to listen to one of her many golden tips on her pod, insta, FB or any other social channel.

Maria von Post | Netlight

I am very excited since I just had a business coaching meeting with one of my clients where we did the core exercises and she was so happy!

Floor Schmeitz | Avenue Certified Growth Coach | Founder of PlayBook for Magic

I have been in business for 5 years, however until last year it was more of a sideline to my fulltime job, so I had never really taken it that seriously. I left my fulltime job last year to peruse my dream which worked out harder than I thought!

I signed up to Ali’s course as I wanted to learn about starting up a new business, what I would need to do prior to starting, monthly, quarterly, yearly etc. I learned so much during the course.

The good thing is that it can be applied to any type of business. Ali certainly knows what she is talking about! I would not hesitate in referring someone to this course.



We are committed to helping you increase your company's value, operational efficiency, profitability, impact and personal joy.