Growth Engineering, is it for you?

At Avenue, we are a team of engineers, designers, and marketers. We do growth engineering. So you might wonder… What is it? Is it for me? Let’s figure out!   Growth engineering is the intersection between product development, customer acquisition (–> marketing & sales), data, and leadership. While traditional marketers focus on traffic generation and brand awareness, and sales teams…

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3 winning strategies for digitalizing your business

Today I’m talking about 3 winning strategies for digitalizing parts or the whole of your business. In my opinion, all businesses should digitalize at least two key features: client acquisition client onboarding Also, if you really want to scale your business, you’ll also want to look at digitalizing your products and offers.

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2 things to ask when you’re (re)designing your business model

Two questions I’d like to advise you always ask when you’re (re)designing your business model: Does it make you happy? Does it make you money? So many business owners are stuck in their chosen paths since they feel they ‘must be doing things at a certain ways’ because of the industry they’re in, or the…

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From Corporate to Becoming a Business Owner

Bored at work? Maybe the stuff that you studied in our 20’s and the career you’ve been building so far is just not quite how you’d like to spend the “rest of your life” doing? I get it. I had those deep thoughts for years ago, and they luckily materialized in a different type of…

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Become the expert & build brand authority (my talk at IWD in Marbella)

For some weeks ago I had a fantastic opportunity to share my message to the hundreds of business leaders from all around the World at the 2019 International Women’s Day conference in Marbella. This conference is organized by CostaWomen.com & 1230 The Women’s Company, and sponsored by EuroWeekly News and some other great brands.  …

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