Best / Worse Business Advice

In today’s Growth Activator, I’m sharing the best / worse advice ever given to me.   When I was at the very start of my first business, I received advice from a corporate colleague whom I had worked with for a long time.⁠ ⁠ He said: “you are still young and naive enough to believe…

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Growth Engineering, is it for you?

At Avenue, we are a team of engineers, designers, and marketers. We do growth engineering. So you might wonder… What is it? Is it for me? Let’s figure out!   Growth engineering is the intersection between product development, customer acquisition (–> marketing & sales), data, and leadership. While traditional marketers focus on traffic generation and brand awareness, and sales teams…

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2 things to ask when you’re (re)designing your business model

Two questions I’d like to advise you always ask when you’re (re)designing your business model: Does it make you happy? Does it make you money? So many business owners are stuck in their chosen paths since they feel they ‘must be doing things at a certain ways’ because of the industry they’re in, or the…

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Why you too need systems (even if they are pretty boring)

I guess you probably think systems are boring, and particularly, if you’re a creative entrepreneur (which you kind of are, since by the definition of being an entrepreneur; you are creative), you probably love spontaneity and freedom.   So, you might think that by implementing systems and processes, you will get less creative and spontaneous?…

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