We had a chat with a team member & Certified Avenue Coach Carina Andersson. Join us!

Where are you based?

I am based in Sweden.

What does your life look like?

I’m living a good life; a functioning business and a working family. It creates a dynamic and colorful life. Today, I can work from everywhere and that creates completely new opportunities.

What’s your educational background?

I studied Graphic design, Communication, and Branding at Stockholm University. Also, I studied at Berghs School of Communication and IHM, a business School in Gothenburg and I studied further everyday after that. After all, you need to be curious and extremely interested in all these fields, because it changes a lot over time.  

Tell me about your business: what do you do?

We help companies through strategies and designs to simplify and streamline their businesses and build strong brands. We often help them with design solutions and branding concepts to communicate and to make them visible and scalable over time.

 What is your special sauce?

My specialty is to build strong concepts that are communicable over time, and put together strong teams.

 Who do you help?

Actually, we have three different target groups:

• Small business owners

• Property and place owners

• Public companies and municipalities and County councils

What kind of services do you offer?

Coaching, Strategy/Branding, and Design Work that can help you communicate in different channels and at different places. It means that we make Brand Identities to come alive in all channels. Sometimes in interior design, sometimes in a film project, sometimes in packaging or in Social Media. There are many ways to Communicate. The important thing is to use the right team for different projects. That´s why Folk och Form is built in a scalable business model. Right people at the right place, doing the right things at the right time.

What has helped you to achieve the level of success you have had in your business so far?

Work with the right people.

Take advice and coaching from good people.

Have fun and laugh a lot.

Give an example of a major client project you have been working on.

There are basically 3 different types of projects. Right now we are working on a major project in China. We help them to (Re: think, Re: design, Re: brand) a place and their buildings.

Other assignments we have are made for entrepreneurs to work strategically with their brand, package a concept that sells, and find promotion machinery that makes them visible over time.

What made the client project such a success?

They have been given a smart and effective way of communication. They are also given tools through which they have found their Why, How, What and For Whom they are here to serve? But in the end, our design work makes the project a success. The magic point? Folkochform’s design process, work, and outcome.

Have you made some big changes in your professional or private life and would like to tell us about them?

Yes. Two years ago I realized that I need to change something in my life and in my company. I contacted Tiina at Avenue because I saw that she has already made something I have been thinking about, a good digital platform and systems, and I was tired of work with big decisions on my own.

I have been holding lectures before and I have helped companies on different levels with branding questions, so I decided to join Avenue. This is a big change because I ended up with new insights, I become a Coach to help other company owners to build their brand and business with even better tools than before.

What made you decide to get certified as Avenue Growth Coach?

I found out that this was important for my customers, and it was also very important to me. It simplified my work with Strategies and Branding. Also, I needed to get a new working platform and it‘s good to have new colleagues all over the world. So finally, we can give more value to our customers together. 

What brings you the most joy within the work you do?

To help people answer difficult questions in their business and to help them to package their dreams and their companies’ (which is often the same) and in the end, deliver value so they can communicate their own values and grow their businesses.

What do you enjoy doing in your free time?

”Choose a job you love and you will never have to work a day in your entire life”

Of course, I love to be with my family. I also like swimming, and actually just doing nothing…Nothing can be a walk of around 1-2 hours as I like to get myself moving. I also enjoy looking at architecture, art and design works and listening to good music or singing (in the bathroom) 😀

Why do you think business coaching is important for all entrepreneurs at different stages?

It is important because they need to realize that everything is connected. All steps are interdependent. If you don´t understand how it is connected, you do not have the opportunity to change and adjust it in the way you want. This is important in building a strong brand.

What have you learned from working with different business owners?

You need a clear vision. You need a strategy and you must be willing to work and let people grow.

What’s next for you? Do you have any exciting plans in store for your business for the rest of the year and beyond?

Yes, I will work as a Coach together with the Avenue team and in my own company as well. I want to introduce this perfect help to other companies, so they can reach also their goals.

Where can we read more about you?

You can read about me on LinkedIn on my website and if you need to know more, contact me for references.

How can we connect with you?

Contact me at carina@folkochform.se