We had a chat with a team member & Certified Avenue Coach Floor Schmeitz. Join us!
Until I was 36 years old, I followed the traditional path in life. I got 2 masters degrees in business communications and digital media and business administration from the Erasmus University in Rotterdam. I started a prestigious Management Traineeship at a Dutch bank where I worked in business development for the dealingroom. Later I switched to a multinational with a big R&D where I worked in the strategy department reporting to the Board.
I live in the South of The Netherlands, close to Maastricht with my 5 year old daughter and husband. After living in major Dutch cities for almost a decade, I moved back to the South and my roots.
After severe health issues, a change was needed in her life. I dedicated the last years learning from the very best teachers in the field. I cannot get enough of the self-development space. My clients call me a conscious badass. I am very relatable down-to-earth but also feel perfectly happy in the spiritual world. I call this my SQ, spiritual intelligence.
I learned about expanding consciousness from the best teachers in the world including Dr. Joe Dispenza, Gabby Bernstein, Jon & Missy Butcher (Lifebook), Shiva Rae and Brendon Burchard. And as a result I have a vast knowledge of neuroscience, quantum psychics, ancient wisdom and optimal performance psychology. I am also a yoga and meditation teacher.
What's in this article
Tell me about your business: what do you do?
I help creative, idealistic entrepreneurs go next level in their career and life. I am a transformation coach and growth consultant. I specialize in working with the subconscious to get rid of blocks. My business background is extensive. I reported to a CEO of billion dollar company at the age of 36. In the mean time, I have helped several scale-ups grow. I know everything about self-sabotage on the one hand and authenticity on the other hand. That means I always dig deeper to show clients where their inner saboteur is holding them back. And I connect that to where you want to go. I knos what it takes to leave the past behind and enter a whole new level in your business and life.
What has helped you to achieve the level of success you have had in your business so far?
What has helped me most is raising my self-awareness. And I have to admit: that is an ongoing journey. There is only so much you can achieve within your current set of beliefs, stories and awareness. Only if you dare to take it next level, to release what is holding you back, will you reach the next level.
Give an example of a major client project you have been working on.
I have been a growth consultant for a scale-up who is doing amazing work. We have managed to professionalize the sales and marketing systems while also growing the results.
What made the client project such a success?
My motto is “you don’t need a consultant, you need to call it like it is”. I believe in radical honesty. And that is exactly what they needed. It is hard when everyone gives you advice and there are a million action items on the table. I always keep the bigger picture in mind (this is my strategy background kicking in) while also looking at what needs to be done now.
Have you made some big changes in your professional or private life and would like to tell us about them?
I think I described that in the 1st part already. I went from a career centered workaholic to a conscious entrepreneur. That expansion of my consciousness led to the return of magic in my life. I no longer felt lost, frustrated and unhappy. I know what is like to transition from a corporate career that makes you miserable and reinvent yourself.
What made you decide to get certified as Avenue Growth Coach?
I have a lot of business experience and what struck me about Tiina and Avenue is that they really managed to simplify it and make it accessible. That is exactly what I wanted for my clients. To be able to do the work and grow with a clear system.
What brings you the most joy within the work you do?
I love the energy of a good breakthrough. The vibe people have when they made a massive step, truly makes me happy.
What do you enjoy doing in your free time?
I love new ideas: so I am an avid reader in the category personal development and self-help. I also like to walk, watch Disney movies with my daughter. I am a big storytelling fan, so any movie or book where there is a hero will do. I also enjoy yoga, meditation, boxing and dancing.
Why do you think business coaching is important for all entrepreneurs at different stages?
Business is not something we learn a lot about in school. But there is a system to it. That is why business coaching is so important: you will go much faster and get better results then you would alone.
What have you learned from working with different business owners?
That it is not about what the world expects but what you want. That makes all the difference. Every business owner has their own signature, their own vision and sticking to that will be the difference between a “meeh” and an “here we go” business.
What’s next for you? Do you have any exciting plans in store for your business for the rest of the year and beyond?
I always have big plans for world domination but right now I want to get to know as many of you as possible. I really want to expand the Avenue signature on the business world. So let’s do this!
Where can we read more about you?
My story has been published in several publications. There is a Dutch book called “lefwijf”. A number of podcasts and a national glossy magazine that shows my story.
How can we connect with you?
Via all my social channels, mail of whatsapp. I love to hear personal stories.