Should you add a ton of bonuses to your offer?
You’ve seen the big buster online courses with a million different bonuses and add-ons and what nots, and you might wonder: “What if I only have A GREAT product and that’s about it?”
Are you missing opportunities if your offer has…
- No bonuses…
- No hype…
- No every possible downloadable and video and checklist and gift…
Do you feel that your amazing product (I bet your product is amazing, and yes I say a product and mean whatever service / product you are selling) is not enough and you should add a ton of stuff to make it hot?
(Don’t we HATE that? Imagine if there was one way of doing business and that would work for everyone… how easy!)
It depends on what you sell and to whom.
In some demographics adding bonuses makes the offer irresistible. In some others, it makes it impossible to buy.
And I don’t know that without assessing your business, so I’m gonna go with a business I know very well: mine.
We rarely add multiple bonuses. We like to keep things simple and focused, and I KNOW that being unfocused, all-over-the-place is the number one growth blocker for business leaders.
So, knowing this, I would shoot me in the foot if I added a million bonuses. Our clients are smart, busy CEOs who don’t want STUFF, they want clarity and results, and by adding stuff that confuses a bunch I wouldn’t be doing a great job, wouldn’t you agree?
So, when you are drafting your product offer, think about this: you want to help your clients get from where are now to where they want to get (their dream destination) in the fastest, safest possible way.
That means that your offer should be clear, well-structured and easy to implement, and it will remove confusion.
Because if your clients want more confusion, they can just turn on the Internet 🙂
Keep it high quality, elegant, simple, profitable and fun.