I come from the conviction of “sales is bad” and my default for a long time was that I sucked at sales. If you receive our weekly Growth Activators, you might know I have shared my sales story many times & how I went from the default of “I hate sales” to teaching sales.
Something bugged me about how sales was being taught. It was pushy, trickery and felt evil. No wonder sales felt uncomfortable for many.
But here’s the opposite pole: today, I see so much messaging about “stop selling and start serving” and that, my friend, doesn’t really make sense to me either.
So let’s talk about it.
I can’t stand silent when this “stop selling and start serving” is in fact telling us, professional service providers, coaches, consultants, and entrepreneurs, that selling is… BAD.
- Selling is not bad.
- Selling is the livelihood of a business.
- And the more we read or say negative things about “selling”, the more we feel we’re doing something bad and stop doing it.
- And then we suffer.
- Our bills don’t get paid.
- Our dreams go to die.
Look into the eyes of your hungry kids and say selling is bad when you know the only way to keep them safe is that you put on your big girl pants and make sales.
I understand the concept of “stop selling and start serving”. Of course I do, I’m a pro marketer and I do communication and concept development for a living. (Pardon: I sell that kind of products and services.)
But the underlying message is: “I SERVE and selling is bad”
Personally: I do NOT serve unselfishly.
I can turn confused but ambitious minds, experience and expertise into concepts that sell; product, intellectual property, models, methods, brands, pricing structure, scalable product portfolio faster than most people can even finish their morning cuppa.
As a systems engineer I can build funnels, complex acquisition systems, integrate platforms and build the infrastructure every growing company needs.
And I can help you navigate in the complexity of decision making, profit maximization, and leadership.
And all that is not available for just anyone to take. I do share valuable content because I’m a business owner growing and scaling this amazing company with a mission to help millions of SMEs grow profitable, impactful and fun companies, and it’s part of our marketing. But if someone wants to get our help, it starts with sales. Why should it not?
My point: you might not like this and that’s okay for me. But, selling is not bad. Selling is good.
So yes; DO serve as much as you can, but remember this: serving only doesn’t pay your bills. And again, being clear about that you are, in fact, selling, and sales is a natural, wonderful thing for a seasoned, serious business owner like you and I.
And next time you see a brave business owner on a mission sell like the QUEEN of sales, don’t dare to judge. She’s making it, and there’s plenty of that success for all of us, as long as we do the WORK.
- The more you RESIST sales, the less you are going to make it.
- The less sales you make, the faster you go out of business.
- People around the world has a deep desire to solve that problem only you can solve, and the way to do that is to sell your solution, over and over again.
Serving comes after sales.
At Avenue, our pride is our high service level. Our clients feel very supported and get amazing results. We obsess about their success and go the extra mile for them. I personally go the extra mile to help our amazing coaches to get out there and start making money fast. But all that comes after sales have been made.
By Tiina Wilen | The Founder & CEO of Avenue