What most consultants do in 3-4 months, we can get done in one day. Book a Strategy Day and get things done.

Do you


  • feel stuck in your business and want guidance on your next big move?
  • want help designing your business concept: your position, message, offer suite, and price levels?
  • want to build a new product/service and need help mapping it out?
  • want help improving your signature client experience?
  • want help designing your complete sales and marketing system?

My Business is to Grow Your Business

Tiina Wilen is a leading premium positioning, business modeling, and systemization expert helping professionals and brands grow without sacrificing quality and wellbeing.


She holds a Master of Science in Systems Engineering, a Bachelor in Business, PMP® (Project Management Professional) Certification, and multiple diplomas in interior and graphic design. She spent nearly 15 years in the corporate world as an IT & Management Consultant, Product Manager, and Global Process Manager, where she was responsible for multi-million euro offshore operations and delivery performance leading global teams of over 300 software engineers.

She has worked as a CEO managing international brand launches, manufacturing, and distribution processes, and is now the Principal Growth Strategist at Avenue and the publisher at TheDesigneur.com. Trilingual Tiina is originally from Helsinki, Finland and now lives in the Swedish countryside with her family of 4 humans and one spoiled Staffy.

She believes premium positioning and systems are the key ingredients to growing a spectacular, elegant business without headaches.

After launching her first business in the home decor industry and growing it quickly to sell in 17+ countries through partnerships and strategic distribution networks, Tiina saw that many small business owners, particularly in the creative fields, lack solid systems and processes that allow big companies to scale. Tiina and her team are now on a mission to grow profits, impact, and joy for small business owners worldwide.

How it works


During the private, full-day strategy consultation with Tiina, we will

  • do a business growth assessment to determine your stage, needs, and fires
  • focus on one of the special projects that you can choose from (see on the right >>). If you have a specific challenge you want to focus on, describe it and I will make a plan for us!
  • co-create an action plan for you


Before The Day

  • We will get to work as soon as you have scheduled your day
  • You will receive a questionnaire that you can fill out so we can start planning
  • You’ll have an onboarding call with Tiina about 1-2 weeks before your Strategy Day to discuss priorities, deliverables & expectations
  • You will also get some relevant materials to read / listen / watch before our day


The Day

  • 8h workshop with breaks between the sessions (we can accommodate your time zones)
  • We meet virtually in our Zoom room, alternatively in Stockholm


After The Day

  • You will receive a written action plan within 5 working days
  • You’ll get 2 weeks (10 days, Mon-Fri) of Voxer support >> ask anything you forgot to ask, get more guidance, and gain better clarity
  • We also schedule a follow-up call 3 months after the call

Designed for the Business Owner / CEO with or without a team. Select the project you want to work on, and we will tailor it to match your business and stage.


Your Investment: $ 4890 (+ ev VAT, paid in full)

Want a DFY implementation? Book 3 days: $ 12 230 (+ ev VAT, paid in full, payment plans available)

We accept EUR / USD / SEK

Special Projects


  • YOUR BESPOKE GROWTH PLAN – in this special project, we map out your business concept; idea, messaging, positioning, offer portfolio, and pricing. Then we define your business and revenue models and co-create a roadmap to get to your vision. This is perfect for you who are in a change, yet you’re not quite sure how you would structure your business model and revenue streams.
  • DEMAND GENERATION SYSTEM – in this special project, we map out your complete system for lead generation, lead nurturing, follow-up, content engine, tools & integrations. We identify the strategy that works for you and the technology that helps you systemize and automate your demand generation engine. This project is perfect for you who want to systemize your marketing and prepare your business to scale. Also, if you’re looking to hire a marketing agency, this is the mandatory back-end system you need to have in place before! If you want a complete DFY implementation, you need to book 3 days.
  • SIGNATURE CLIENT EXPERIENCE – in this special project, we map out your complete signature client experience. This project helps you fine-tune your inquiry, sales, onboarding, delivery, offboarding and leveraging processes to be able to streamline your operations and scale with ease. This is perfect for you who already have a lot of clients, but your operations are a bit of a mess. This can be used to design your premium white-glove service, online course, or a B2B offer. All tech will also be identified during this workshop! If you want a complete DFY implementation, you need to book 3 days.


Don’t know what you need?

You can start by downloading our guide and reading about what kind of work we do in each of the projects.

Still not sure?

Don’t worry, we will talk it through in our preparation call!


Find the date that suits you. After the scheduling, you will get a link to pay for your consultation. Kindly notice: we do not offer refunds once we have started the consulting session. If you need to re-schedule your day, you can do it until 48 (2 days) hrs from the beginning of your scheduled consulting session.

Not sure if this is right?

Email me and ask for details: hello@tiinawilen.com