The 4 types of brands you should be building

by Tiina Wilen

When building a business, brand confusion is real. Questions such as “should I build a personal brand?” or “is company brand better for me?” are visiting every business owners’ mind. Now, there’s no exact answer to this, it depends a great deal on what you actually want. What is your future goal? Are you building your business to keep or to sell? Are you interested in building a Thought Leader type of business or a Legacy Company? Many business owners struggle to know what they really want, and the vision and goals most likely will change when you grow.

But, to keep it simple, there are 4 types of brands that (almost) every business owner needs to build, or at least understand the difference:

The types of brands

  • A company brand
  • A personal brand
  • A media brand
  • An offer brand

So, what’s the difference, what comes first, and so on?

I created a short video: The End of Brand Confusion

Get coffee, the video is 17 min long and walks you through the order of which I’d recommend you to approach brand building…

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