Business is simple, not easy. Knowing what you’re supposed to do next in your business is critical, and not having this insight is the single biggest growth blocker.
Mastering your craft is not enough
What's in this article
Many new business owners think that as long as they are great at their specific craft, be it coaching, technology, design, or any other skillset, then building a business on that will be easy. Unfortunately, nothing could be further away from reality. The truth is, many of your competitors may not be as skilled as you, but they master the art of building a business.
The most common growth blockers
A business owner does not know what to do next, why, and how. No clear action plan, no results.
Simply following what other companies do, or seemingly do, is a recipe for a disaster. Each business is unique, and what works for your competitors may not work for you.
Right Strategy, Wrong Timing
Following a strategy and tactics that might be right for your company, but the timing is wrong is going to leave you frustrated and with no real results. There’s a time and place for each next-level strategy, and the decision to implement the next-level strategy and tactics should be based on the results and data you get by analyzing your current stage.
Lack of Cashflow
Business needs fuel to grow, and that fuel is cash. Too many business owners focus on activities that don’t improve cash flow and find themselves in a situation where growth is not possible.
So what is fundamental when building a successful business?
The key growth pillars are:
- Having the right strategy that fits with your intentions.
- Having the right set of tactics that are aligned with your strategy.
- Having the right belief system to be able to grow and breakthrough mental barriers.
- Having the right rituals that keep you on the path, and allows you to measure your progress.
Knowing what your success looks like is essential. When building a business, there are thousands of different ways to go about it, and you need to be clear on what kind of business you want, how it operates, and how it grows. The individually tailored growth map is your pathway to real, sustainable growth, and better, more profitable decision making.
Knowing your strategy, and knowing your current stage, it’s easy to create the tactical game plan. Too many business owners are focusing on activities that don’t yield results, or are plain wrong, at least right now. The internet is full of “great advice”, leaving the business owner more confused than ever before. It’s important to keep in mind that, while you do need to learn new tactics to grow your business, you also need to stay true to your course and identify the activities that move the needle for you, and ignore the rest.
As the owner of your business, you need to believe in your mission, vision, and capability to carry it through. Nobody does the believing part for you, and even if they do, it’s not enough to only get the external approval or admiration for your ideas.
- You need to believe there is a market demands, and then of course, actually validate it
- You need to believe there are enough customers who can afford your services, and then of course: find them and enroll them into your offers
- You need to believe that you are good enough, and then get out there and get seen by the right people
See, your beliefs as the CEO are everything. Here’s a post about a belief that you need to fix.
Every business needs rituals, even creative ones. By rituals, we mean the habits and activities that get done every day, week, month, quarter, and year. These are the checkpoints for you to make sure you’re progressing as you should. These will give you a great indication of something needing your attention. These will help you change the direction of your business in a planned, strategic way. And these will give you peace of mind.
Ps. whenever you are ready, here are 5 ways we can help grow your business:
1. GET CLARITY
Join the free masterclass where I lay out the exact system that high-growth companies use to grow — learn the system here
2. GET THE BOOK
Download the book and start implementing the Avenue Growth System™ — get the book here
3. GET MORE CUSTOMERS FAST
Join the Avenue Accelerate and let us help you package your expertise, design a profitable product suite, and build your expert sales engine to get all the customers you want — click here
4. SCALE YOUR BUSINESS
Work with TeamAvenue to build the Key Growth Assets your business needs to increase revenue, profits, operational efficiency, impact, and joy — click here
5. BECOME A GROWTH EXPERT
Get certified in the Avenue Growth System™, help amazing customers grow, and make a great income as the most wanted business growth expert & coach! — click here