Starting a business is confusing. There’s no shortage of advice online, and most often, a new business owner is confused about all the strategies and tactics they could be doing. The common way to get started is to:
- create a product/service
- market it
- sell it
We find this approach troublesome for many reasons, here are a few:
- you don’t know what sells before you actually sell it. This means: a business owner oftentimes spends way too long to perfect the product /service before they know whether it sells or not. Just because there are other businesses that sell similar products, it doesn’t mean your product will sell.
- marketing means building an audience for your business. While marketing is one of the KEY GROWTH ACTIVITIES you need to do in your business, building an audience before you have something to sell could lead to a number of challenges when you finally decide to sell something. Your audience could resent you when you start selling. This happened to many bloggers when they turned from being a hobby blogger to become a business owner… their audiences found it rude to be sold to because the bloggers had trained their audiences to get everything for free.
- your marketing might attract the wrong type of people. The goal of your marketing is to get the right people to say yes to your offers, and get the wrong people to stay away. Who is right vs wrong? Only you can decide who you want to have as a customer!
Our approach is to flip this. We help our customers to
- sell it
- create it
- market it
This approach helps you quickly validate your offers, develop the ones that work (i.e. people buy) and kill the ones that don’t. Would you like to learn how we do this? Watch this overview and start implementing right away!
When you approach with a sales message, you brand your business at HELLO
The person who decides to engage in your business will learn quickly what you do, how you do, and what they need to do to get the results you provide. She can quickly decide if your service os for her or not. There’s no confusion around who you serve, what kind of results you provide, and oftentimes: what’s the level of investment required to work with you.
This will lead you with the right kind of prospects and remove the ones who do not find your services relevant.
The tiny % of your audience is ready to buy now
Another reason to offer your service right off the gate is the fact that there is a percentage in your audience that is ready to buy, and they want to do it NOW. Not after you have marketed your way to them. Serve these people with a solution they can invest in right away. Your client acquisition system should identify these people and invite them to come and work with you.
Does this mean that you need to harass people online? No.
It means that you identify the people who are ready to buy and design a powerful invitation to ask them to learn about your solution to their problem. The ones who are not yet ready (but will) will receive continuous invitations to come and work with your, once they are ready.
Once your have validated your offers and are ready to grow: start marketing
When you have customers who buy your solutions, and they get amazing results, and you enjoy working with them… you might want to keep growing and expanding your business. This is where you start marketing your business. You know that you have something that people want to buy, and you have a proven method for selling your solution. Now it’s time to expand your reach!
Make your client acquisition a SIMPLE process
I know you most likely have studied complex funnel building and wonder: “What on earth is this? Do I really need to put all that together to be able to sell mu services?”
The answer is: maybe.
It really depends on what you sell. But if you want to get started fast selling your service at a high(ish) price point, you do not need complex funnels to do so. I lay out out 3 steps system in this strategy session, and show you exactly what you need to have in place to get customers fast.